100 SEO interview question 3

What are white-hat SEO and black-hat SEO?

Black-hat SEO violates search engine guidelines and manipulates search engines to improve the ranking on the search engines.

What is cloaking?

Cloaking is a black-hat SEO technique used to display to users the content that is not what is presented to search engine crawlers to manipulate search engine rankings for certain keywords.

Despite this, being technically inaccurate, we will roll with that definition. But then again, John Mueller from Google is on a totally different page:

Despite this, being technically inaccurate, we will roll with that definition. But then again, John Mueller from Google is on a totally different page:

What does E-A-T mean?

E-A-T stands for expertise, authority, and trustworthiness and is mentioned in Google's Quality Raters' Guidelines to ensure that every website considers E-A-T for obtaining a good ranking.

If a website is found guilty of keyword stuffing, cloaking, link exchange, link farming, PBN, buying links, link hiding, using doorway or gateway pages, etc., then it gets penalized.

If a website is found guilty of keyword stuffing, cloaking, link exchange, link farming, PBN, buying links, link hiding, using doorway or gateway pages, etc., then it gets penalized.

Explain LSI keywords.

LSI (latent semantic indexing) keywords are the keywords that Google sees as semantically related to the topic. Most SEOs see them as related words and phrases.

How can you decrease the loading time of a website?

Optimizing CSS delivery to reduce HTTP request Compressing images Minifying code Browser caching Using external style sheets Minimizing self-hosted videos

What are rich snippets?

Rich snippets are also called rich results. These are regular Google search results but with additional information shown on the SERP.

What is schema markup?

Schema markup is a piece of code that you put on your site to help search engines display additional information to users on SERPs.

This information is pulled from the structured data found in the HTML of the page. Rich snippets can have recipes, reviews, events, etc.

This information is pulled from the structured data found in the HTML of the page. Rich snippets can have recipes, reviews, events, etc.

How to rank a website on Google?

You can get a website to rank on Google through the Google ranking factors. Google ranking factors affect where your website stands on SERPs.

The higher your Google ranking, the better is the visibility of your website. Although no one concretely knows the most important Google ranking factors, user optimization, quality content,

quality backlinks, mobile optimization, page speed, domain strength, domain authority, social signals, HTTPS, schema code, etc. are a few of the more obvious ones.