4.12.R - Lesson Assessment
The use of social media for product promotion is ineffective.
Not so. Social media can have an extensive effect on sales of a product.
Name five methods or venues companies use in advertising their products.
TV commercials, print ads in magazines and newspapers, billboards, and internet ads are just a few examples.
What are two key factors in the promotion and advertisement of products?
data mining and analysis market research
What department is important in delivering a good promotional view to customers about its products?
public relations
What two types of sales are generally performed as product promotion involving one-on-one interactions with customers?
real estate automobile sales
No matter what department you work for in a company, who is the primary person to focus on for a product to be successful?
the customer