4.12.R - Lesson Assessment

The use of social media for product promotion is ineffective.

Not so. Social media can have an extensive effect on sales of a product.

Name five methods or venues companies use in advertising their products.

TV commercials, print ads in magazines and newspapers, billboards, and internet ads are just a few examples.

What are two key factors in the promotion and advertisement of products?

data mining and analysis market research

What department is important in delivering a good promotional view to customers about its products?

public relations

What two types of sales are generally performed as product promotion involving one-on-one interactions with customers?

real estate automobile sales

No matter what department you work for in a company, who is the primary person to focus on for a product to be successful?

the customer