ADV-ADV management today
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Employee Turnover-Disruption
-client relationships -internal team chemistry -agency culture -financial -operational -personal
INTEGRATED MARKETING COMMUNICATIONS
AS MUCH A MINDSET AS IT IS A PROCESS
AS MUCH A MINDSET AS IT IS A PROCESS (circle diagram)
Consumer-Creative processes+Strategy-Ideas-Intractice, media, design, advertising,..
Strategy, Structure, Culture
Culture-employee engagement, ect.. Structure-
ADV management today (PPP diagram)
People-Product-Profit
