AFAM 388

Fubu

"For us by us" - Gap commercial helped them cross into mainstream because featured - NSYNC even wore them

Dapper Dan

"blackinized" luxury brands

Sean Jean

- P. Diddy's clothing line - try to mix high fashion -- more staying power

"PSK What Does it Mean?" Schoolly D

- PSK -- Park Side Kill As - first gangster rap album

Sylvia Robinson

- R&B artist - created/founded Sugar Hill Gang -- saved her record company

Kool Moe Dee

- apart of the Treacherous Three but then went solo - LL Cool J rival - signed with Jive records

"Good Times" Chic

- back music of "Rapper's Delight" - end of disco era

DJ Hollywood

- catered to the higher class -- DJed in the clubs - considered one of the first to put rhyme over beats - not seen as creator of hip hop because wasn't in the Bronx/poverty

Karl Kani

- clothing line was to a specific audience -- Sean Combs, Tupac, etc. - in department stores

Pigmeat Markham

- comedian - "Here Comes the Judge" (DJ Hollywood considers this the first hip hop/rap song)

Super Disco Breaks

- compilation album made by Paul Winley - one of the first bootleg album sold in the store

Russell Simmons

- created Def Jams Records with Rick Rubin - manages Kurtis Blow - saw the power of the Run DMC band

Afrika Bambaataa

- created the Zulu Nation (former gang members truce) - turn people away from violence - embraced funk and futuristic - Holy Trinity - first to DJ outside of the Bronx

Coke La Rock

- first MC to DJ Kool Herc - created "you rock and you don't stop"

"The Breaks" Kurtis Blow

- first certified gold rap song - an original funk beat

Kurtis Blow

- first signed MC to a major label (Mercury Records) - first gold/novelty record, "The Breaks" (most popular song)

Fab 5 Freddy

- graffiti artist - in "Rapture" music video - on TV show that allowed rap to be apart of the mainstream pop music

Harlem World/Soul Train

- important venue of promotion and creation of the underground of hip hop - created competition/battles

Jimmy Spicer

- managed by Russell Simmons - "Adventures of Super Rhyme"

"Rapture" Blondie

- mentioned Flash in song - opened people's eyes to hip hop

DJ Kool Herc

- merry go-round (instrumental and drum breaks) - Holy Trinity - facilitator of the party that started it all

Grandmaster Caz and the Cold Crush Brothers

- most dominant underground rap group (heavy metal + rap) - known for the lyrics by Caz - inspired by the Beatles, Barry Manilow, Rolling Stones or "white people music"

Grandwizard Theodore

- part of the Bronx DJ circle - zigga zigga (making the record go backwards)

Busy Bee Starsky

- party rapper (able to move the crowd) - won 1st Harlem World battle with the Fantastic Five

Grandmaster Flash

- perfected the break --- focused on the mechanics - was mentioned in Blondie's song "Rapture" - Holy Trinity

Amiri Baraka (BAM)

- poet - "Dope" (showed the urban areas and the relationship between blacks and whites)

Cross Colors

- popularized bright colors - changed the silhouette of men's clothing

Mr. Magic

- radio DJ - rap radio hour

Shirt Kings

- relationship of fashion and hip hop - Mickey Moue smoking a crack pipe

James Brown

- relevant artist because of the breakbeats - groove in his songs -- beginnings of hip hop

Eddie Cheba

DJ Hollywood's major MC

"Rapper's Delight" Sugar Hill Gang

first rap song to cross-over to mainstream

Ricky Walters (Slick Rick)

early storyteller (also Dana Dane)

"Planet Rock" Afrika Bambaataa

electrofunk sound

"Funk You Right on Up" The Sequence

one of the earliest rap songs performed by women

Tom Silverman

signed Afrika Bambaataa to Tommy Boy Entertainment

"The Batterram" Toddy Tee

song about the LAPD's use of modified ex-military tank in battle against crack dealers in the city