ALL ABOUT LOGOS, LABELS, PACKAGING

Why should a logo be SIMPLE?

A logo is all about making brand's message clear and understandable. Simple logos are easier to recognize and quick to adapt or scale in different environments.

Scalable or adaptable

A logo that can adjust and scale to fit their surroundings

What is a full packaging range?

A packaging design doesn't stop at just the box. Once a product is opened, you should consider how the style of the packaging can be extended to internal wrapping, labels, and sub-containers.

Abstract mark logo

A specific type of pictorial logo. It's an abstract geometric form that represents your business. It works really well because they condense your brand into a single image. Instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand. It can convey what your company does symbolically, without relying on the cultural implications of a specific image. Through color and form, you can attribute meaning and cultivate emotion around your brand.

Why shouldn't you put any text on a logo?

Because from posters to websites, logo size varies and the text on it becomes illegible and hard to grasp.

Why is colour important in a logo?

Because it increases the brand recognition and it gives an emotional feedback that influences the customer's choice.

If you don't want the complexity of an origami style packaging how can you simplify it?

By using simple labels and stickers.

Why shouldn't you use too many colours or fonts in a logo?

Colours and fonts help to set the mood and using too many in a logo could lead to chaos. Ideally, two or maximum three colours and fonts, that complement each others and well matched, are enough.

How can you expand your audience and extend your advertising area in order to promote your brand?

Creating branded shopping bags is a great way of extending your advertising past the single customer interaction and bringing your brand to a much wider audience.

What is the danger of making a flat design logo?

Flat design implies simple design that makes sense without being too fancy. But flat does not mean bland icon-like logos. Do not lose the essence of your logo just to make it flat, it still has to be effective and appealing.

Why shouldn't you put a logo in a box?

It doesn't just limit your logo's potential, it also makes it appear confined and offputting. Don't soffocate your logo in any confined shape.

Wordmark logo

It is a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.

Brandmark logo

It is a logo that visually depicts your brand without words, through the use of an image or symbol.

Lettermark logo

It is a monogram-style logo usually made by the initials of a long or complex company name.

When is advisable to use a wordmark logo?

It is a perfect choice for businesses just getting started. Since name recognition and awareness are critical for a new business, the entire focus of this logo IS the business name with no additional distractions.

Logo

It is a unique identifying mark, specifically associated with the goods or services that a company offers in commercial trade.

What is branding?

It is how we influence what customers think of you. It is the deliberate attempt to shape and influence customers perception through specific actions.

Emblem logo

It is similar to a combination mark because it incorporates both text and an icon or symbol, but usually by designing the text inside the symbol. They often simulate a badge or a seal.

What is the "brand identity"?

It is the collection of all brand elements that the company creates to portray the right image of itself to the consumer. It consists of the combination of the name, logo, symbols, design, packaging, and image of a company

Combination mark logo

It is the name of the company also incorporating an image or symbol, giving the opportunity to tell the story of the brand.

What is a brand?

It is what customers think of you. " It is a person's gut feeling about a product, service, or company. It's not what YOU say it is. It's what THEY say it is."

A logo characteristics in order to be successful

It must be clear, simple, appealing, reliable, memorable and it has to stand out from the others.

Mascot logo

It's ​an illustrated character that represents your company. They are great for companies that want to create a wholesome atmosphere by appealing to families and children.

The ten commandments of logo design

Keep it simple, do not add tone, do not use raster images, it should be scalable, do not use too many colours, do not use too many fonts, do not outline the logo, do not write on your logo, do not put it in a box and do not make it into an icon

What are the pros (advantges) for the use of a simple label?

Labels are practical and can be attached to bottles, or wrapped loosely around tissue-wrapped items. They're simple to design and cheap to print, they're easy to edit and can be resized quickly to suit various products.

Could a label be a form of artistic display?

Labels are the perfect place to get really creative. Collaborations with artists are becoming more common in the packaging design world, particularly for wine bottles, cosmetics and clothing. Labels with an artistic touch help to define products as unique, aspirational and special. Digital and vector art is equally desirable on modern packaging right now.

What is the main con (disadvantage) of origamistyle packaging?

Origami styles are not always the most practical or stackable of packaging designs, so they tend to suit display packaging best.

Why shouldn't you outline a logo?

Outlines just make it difficult to read or comprehend the logo on small screens.

How can photography be used in an effective way on packaging?

Photography on packaging can give a slick and modern look by using striking, graphic images, and considering the use of black-andwhite photography. Teamed with colourful typography, this can look really eye-catching and on-trend.

Why shouldn't you use RASTER images in a logo?

Raster images are huge in size and primarily used for printing. Hence, using a raster image logo could lead to higher load time or poor rendering on the Web.

What is an origami-style packaging?

The complex-looking origami-style packaging are surprisingly simple and they are based on thoughtfully laid-out templates that will translate your 2D layout into a 3D work of art.

Why should you use a natural colour palette to design a modern packaging and label?

The days of bold, brash packaging have come to an end. To be relevant in the modern market, you need to tone it down. Natureinspired, tonal colours have a calming effect, and tap into the general trend for commercial products that are more eco- and ethicconscious.

Trademarks

They are company names, logos, slogans and designs used to identify and distinguish a company's goods in its business trade.

When is advisable to use a brandmark logo?

They are more commonly associated with universally-known organizations that are easily identified through a symbol alone.

They are logos, trademarks and labels

They are the heart of a company's identity. They communicate the style, the personality and the capabilities of a company.

Why shouldn't you use tones in a logo and what should you use instead?

Tones add a sense of gloominess and can shadow the otherwise good aspects of a design. Instead of tones, work with tints to brighten up your logo design.

Why is the typographic choice so important for the designing of a label?

Typography is a very important and transformative element in graphic design, a classic serif font would create an inspirational product, whereas a sans serif font would be better for a cool and trendy product. Packaging for wine and beer bottles provide some great examples of the power of typography to sell a product to a particular market.

How can you make a label/packaging look more masculine or feminine?

You can add a masculine touch to your packaging designs with a strong, graphic black and white colour combination whereas adding a colourful patterned design to your packaging is a way to bring a beautiful and feminine quality to the products.