Application Based Activity - E-Commerce

Based on Alanna and Eric's feedback...

Facebook, twitter, blogs, internal email lists, print, and radio

On the $30 average order from the 50 new customers...

I need more information - I need to know if $5 per customer is enough to cover overhead costs

Am I on the right track?

I think you're getting a little ahead of yourself. You missed a step

I'd go with...

Plan C

What step is that?

Planning

Marc started a Facebook page at the beginning of last year...

Surf's Up is incurring $10 of customer...

I'm curious if you had been here and had all of these details, what would you have recommended Surf's Up do about the e-commerce projects Marc completed?

The net benefit would be negative (-$3500 net loss)

What should I do now?

You need to gather feedback from current and potential customers

Wow, it sounds like I definitely need to expand....

determine how many personnel and how much money will be needed

For you to conduct a thorough cost-benefit analysis...

how much time and staff we would need to commit

What kind of information should we deliver via email?

send out newsletters