Audience Segmentation
Which segmentation tool lets you request and retrieve data using a special language?
Queries
What is audience segmentation?
The process of dividing your audience into subgroups to better target them with relevant, timely messaging
T/F: data extension can use SOAP or Rest APIS
True
What is one benefit of using a data filter over a group to segment lists?
You can create a stand-alone filter definition that you can use with one or more lists.
T/F: both Data extensions and List can implement triggered sends
false: only data extensions
Difference between list and Data extension in relation to data.
A data extension contains relational data, such as purchases. A list doesn't.
In which Marketing Cloud app is the filter activity located?
Automation Studio
What is a common way for businesses to segment their subscribers?
Based on purchase history
If you use a filter activity to automate segmentation, what else must you do to fully automate it?
Create an automation
Which has faster import speed: List or Data Extension
Data extension
Data filters are located in which Marketing Cloud app?
Email Studio
T/ F: Data filters have more filtering options than groups do.
False
T/F: Audience Segmentation is the process of creating personalized, high-impact content for specific subgroups
False
T/F Segmenting Audience results in faster conversion rates
False: Higher Conversion not faster
T/ F: data extensions use a limited number of Subscriber attributes
False: data extensions can use multiple
What are two methods for automating segmentation?
Filter activities and query activities
Why Segment your Audience?
Higher click-through rates
What Activity lets you bring external data into Marketing Cloud?
Import activity
500,000 subscribers and few: use List or data Extension
List