Audience Segmentation

Which segmentation tool lets you request and retrieve data using a special language?

Queries

What is audience segmentation?

The process of dividing your audience into subgroups to better target them with relevant, timely messaging

T/F: data extension can use SOAP or Rest APIS

True

What is one benefit of using a data filter over a group to segment lists?

You can create a stand-alone filter definition that you can use with one or more lists.

T/F: both Data extensions and List can implement triggered sends

false: only data extensions

Difference between list and Data extension in relation to data.

A data extension contains relational data, such as purchases. A list doesn't.

In which Marketing Cloud app is the filter activity located?

Automation Studio

What is a common way for businesses to segment their subscribers?

Based on purchase history

If you use a filter activity to automate segmentation, what else must you do to fully automate it?

Create an automation

Which has faster import speed: List or Data Extension

Data extension

Data filters are located in which Marketing Cloud app?

Email Studio

T/ F: Data filters have more filtering options than groups do.

False

T/F: Audience Segmentation is the process of creating personalized, high-impact content for specific subgroups

False

T/F Segmenting Audience results in faster conversion rates

False: Higher Conversion not faster

T/ F: data extensions use a limited number of Subscriber attributes

False: data extensions can use multiple

What are two methods for automating segmentation?

Filter activities and query activities

Why Segment your Audience?

Higher click-through rates

What Activity lets you bring external data into Marketing Cloud?

Import activity

500,000 subscribers and few: use List or data Extension

List