BA101 Review

marketing intermediaries

Within the distribution channel, retailers and wholesalers are called:

William Ouchi

____ is responsible for identifying the Theory Z style of management.

The three basic levels of the managerial hierarchy are:

top, middle, and supervisory

The four major groupings of consumer products are:

unsought, convenience, shopping, specialty

advertising

Which of the following is NOT a popular form of sales promotion?

Supply chain management

_____ focuses on smoothing transitions along the supply chain so that the firm can satisfy its customers with quality products and services while focusing on forging tighter bonds with its suppliers.

Organizing

_____ involves coordinating and allocating a firmâ s resources so that the firm can carry out its plans and achieve its goals.

Recruitment branding

_____ involves presenting an accurate and positive image of the firm to those it is recruiting for jobs.

Utilitarianism

_____ is a philosophy that focuses on the consequences of an action to determine whether it is right or wrong. This philosophy holds that an action that affects the majority adversely is morally wrong.

Market segmentation

_____ is the division of markets into different groups

Frequency

_____ is the number of times an individual is exposed to an ad.

Social investing

_____ is the practice of limiting investments to securities in companies that behave in accordance with the investorâ s beliefs about ethical and social responsibility.

Organizing

_____ is the process of arranging the structures and relationships of human and material resources to carry out an organization's plans.

Selection

_____ is the process of determining which persons in the applicant pool possess the qualifications necessary to be successful on the job.

Controlling

_____ is the process of ensuring that the organization's objectives are being met and of correcting deviations from the plan.

Departmentalization

_____ is the process of grouping jobs together so that similar or associated tasks and activities can be coordinated.

Abraham Maslow

_____ proposed a theory of motivation based on universal human needs.

Decentralization

______ is the practice of giving a great deal of authority and decision-making freedom to lower-level managers.

work efficiency

Frederick Taylor's scientific management emphasized:

batch and on-line

In a transaction processing system the database can be updated in two ways. They are _____ processing.

marketing research

In selling telephone service, AT&T tries to gather as much information as possible about the consumer's income, buying habits, service preferences, and occupation. AT&T is utilizing:

process manufacturing

In the production of corn meal for baking, corn is ground. This conversion process is an example of:

promotion

Personal selling, advertising, public relations, and sales promotions are decisions made when planning the _____ strategy.

Leadership

guiding others to achieve specific goals

union

The union and management agreement that allows non-union people to be hired but requires that they join the union after a probationary period creates the ______ shop.

Delegation of authority

______ is the sharing of job duties and authority with subordinates.

The marketing concept:

satisfies customer wants and needs legally and responsibly

mission

An organization's _____ is its general purpose or reason for existence.

five key types of power

Reward, Expert, Referent, Legitimate (NOT INFLUENTIAL)

staff

Rosa Llewelyn works in the human resources department of a company that manufactures packaging machines. She handles payroll and insurance. Llewelyn is in a(n) _____ position.

Stakeholders

_____ are all the individuals or groups to whom a business has a responsibility.

organization chart

A(n) _____ is a picture of the relationships among tasks and those employees given authority to do those tasks.

pricing

Aldi is a no-frills grocery chain. It sells grocery staples right out of crates and boxes. By controlling expenses, Aldi customers can expect to save 30 to 50 percent compared to Kroger customers. The supermarket chainâ s emphasis on maintaining its cost competitive advantage means the companyâ s top management is often concentrating on its _____ strategy.

informal

A(n) _____ organization is a network of connections and channels of communication based on the informal relationships of individuals inside an organization.

Protected classes are:

specific groups that are protected against employment discrimination

supervisory, middle, and top

Most firms have three distinguishable levels of management. They are:

Theory X

The _____ style of management is based on a pessimistic view of human nature and assumes that the average person dislikes work, will try to avoid work, prefers to be directed, avoids responsibility, and wants security above all else.

Equal Employment Opportunity Commission

The _____, created by the 1964 Civil Rights Act, investigates and resolves charges of discrimination.

mass production

The ability to manufacture many goods at once is called _____ production

conceptual

The ability to view an organization as a whole, to understand how the various parts fit together, and how it relates to other organizations is a(n) _____ skill.

establish performance standards

The first step in performance planning and appraisal is to:

delivering the product

Which of the following is NOT an example of a promotional goal? Promotional goals: creating awareness, providing information, retaining customers, increasing the use of products

Self-managed work teams:

are highly autonomous teams, work without any formal supervision, take responsibility for setting their own goals, plan and schedule their own work activities, are accurately described by all of the above

Knowledge workers

_____ contribute to and benefit from information that use in performing, acquiring, searching, analyzing, organizing, storing, programming, producing, distributing, marketing, or selling functions.

Human resource management

_____ is the process of hiring, developing, motivating, and evaluating people in order to achieve organizational goals.

Collective bargaining

_____ is the process of negotiating labor agreements between union members and management.

Reinforcement

_____ theory states that people do things because they know that certain consequences will follow.

layout

The physical arrangement of a production facility is called its:

social responsibility

Wal-Mart has announced that it will only sell fresh and frozen fish that come from environmentally sound sources and bear the label of the Marine Stewardship Council. Wal-Mart's size gives it a unique opportunity to improve the fishing industry. This concern for _____ is one of many initiatives Wal-Mart is introducing to improve our environment.

Total quality

_____ management emphasizes the use of quality principles in all aspects of a company's operations.

Knowledge

_____ management focuses on gathering and sharing an organizationâ s collective knowledge to improve productivity and foster innovation.

Tactical

_____ planning is short-range, detailed planning that is based on long-range planning. It typically has a time frame that is less than one year long.

Orientation

_____ provides new employees with information about company policies, salary and benefits, and parking. It also includes work rules and performance expectations.

Computer-aided design

_____ uses a computer to design and test new products and modify existing ones.

product

3M Consumer Healthcare has introduced a "Home 'n Go Pack" packaging concept that organizes each of its bandage offerings into a separate plastic pouch within the bandage box. The pouch is visible through a window in the external packaging. The decision to offer this new packaging was made as part of the _____ strategy.

specialty stores

Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children's wear. Abercrombie & Fitch operate:

The equity theory is concerned with:

how fairly a worker is treated compared to coworkers

A CAD/CAM system is a(n):

production design and control system

cost per thousand

CPM in advertising terms means:

skimming

A strategy of charging a high introductory price for a new product that invites eventual competition is called price:

wide area network

A network that connects computers at different sites via telecommunications media is called a(n):

marketing mix

The _____ is based on the five P's.

Laissez-faire and participative

Which two different leadership styles use empowerment?

data warehouse

A(n) _____ is an organizationâ s management support system that combines many databases to improve management decision making.

autocratic leadership

Andy Pearson ran PepsiCo Inc. for nearly 15 years, driving revenues from $1 billion to $8 billion. In 1980, Fortune named him one of the 10 toughest bosses in the United States. Pearson was singled out for the relentless demands that he put on his people. As one employee put it, Pearson's talents were often "brutally abrasive." Every year, without hesitation, he fired the least productive 10% to 20% of his workforce. Pearson used a(n) _____ leadership style.

database

Cerner Corporation has created a(n) _____ containing the medical records of more than 400,000 people who received treatment at more than 200 different emergency rooms. It can be used to help emergency room physicians make decisions about what kind of treatment to give their patients.

Which of the following statements about employee compensation is true?

Compensation is closely connected to performance appraisal.

span of control

Cristos Hatzienmmanuil worked to make the Olympics in Athens a success. As a manager of the Olympic venues, he had 20 people who reported directly to him. His _____ is twenty.

public relations

National Geographic Magazine brought a bit of nature to New York as part of a week-long event promoting the magazine's October 2006 cover story on parks. The magazine hosted an interactive photography exhibit, which celebrated international and national parks. Invitations to representatives of the news media were an attempt to use which element of the promotional mix?

line extension

Ocean Spray first introduced cranberry juice drinks. Then it introduced Cranapple (a cranberry and apple juice mix) also sold under the Ocean Spray brand. This is an example of a:

how the company's top management conducts themselves

One of the keys to ethical business behavior is:

fixed-position

Products that are difficult to move out of a plant once they are manufactured, such as ocean-going vessels and room-sized murals, are usually manufactured in a _____ layout.

As a believer in the Theory Y style of management, Stacey Lovett believes in all of the following

freedom of workers to come and go at will, trusting workers to work hard on their own, giving employees more responsibility, that workers are positively motivated (EXCEPT constant and close supervision)

Companies that use blogs in their promotions use them because they:

get real-time input from customers and prospects can have a dialogue with their clients and prospects can focus on specific marketing goals create and maintain relationships do all of these

Inventory management

performs all of the following tasks ordering, receiving, storing, counting EXCEPT Selling

Four Functions of Management

planning, organizing, leading, controlling

Which of the following is NOT an example of a job satisfier?

salary and fringe benefits

network

A group of two or more computer systems linked together by communications channels to share data and information is called a computer:

mass customization

In _____, goods are produced using mass production techniques up to a point. Then production is custom tailored to the needs or desires of individual customers.

virtual

The _____ corporation is a network of independent companies linked by information technology to share skills, costs, and access to one another's markets.

Operations management

is the management of the production conversion process for both goods and services

consumer privacy

In 2004, a large department store chain in Germany was forced to withdraw customer loyalty cards when the press discovered that the company had secreted radio-frequency identification (RFID) tags in the plastic. Even when enclosed in a wallet or purse, these cards can transmit information over distances of about a meter, and the stores planned to use them to track which departments the customer visited. At issue was which data security issue?

merchant wholesalers

Independent wholesalers that buy goods from manufacturers on their own account and then resell them to other businesses are:

intranet

NMCI is the name used for a large-scale effort to link Navy and Marine Corps computer systems on bases, boats, and in offices around the world. When completed, this internal WAN will use Internet technology to link soldiers in the field with support personnel on bases, etc. NMCI is an example of a(n):

Recruitment

include: advertising in the local newspaper, prospecting on college campuses, utilizing the Internet, advertising in national publications and trade journals (Except writing job descriptions)

Profit-sharing plans

____ are based on overall company profitability. Using an established formula, management distributes some portion of company profits to all employees.

product

The Cooke family has worked for various General Motors's divisions for over four decades. Bennett Cooke works at the Cadillac division. Rondella Cooke works at the Buick division. Their son Tyrone works at the Corvette plant, and their daughter Niome works at the Saturn plant. The Cooke family could tell you that GM is departmentalized by:

customization

Synergy Oil and Gas builds oil-well drilling platforms to customer and government specifications. These platforms can cost as much as $1 billion. Synergy works on one platform at a time, and when it is finished, moves its crew to a new project. Synergy engages in:

outsourcing

The U.S. Pentagon offers childcare for its employees. It pays Aramark to provide its employees with this service. The Pentagon uses _____ to care for its employeesâ children.

distribution channel

The _____ is a series of marketing entities through which goods and services pass on their way from producers to end-users

target market

The _____ is a specific group of consumers toward which a firm directs its marketing efforts.

critical path method

The _____ is an important scheduling tool for large projects. It breaks the projects into a sequence of events and smaller tasks.

promotional mix

The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.

Which of the following actions would be deemed illegal by the Occupational Safety and Health Act?

The employer let an employee work without a required steel hat.

prospect and qualifying

The first step in the selling process is to:

philanthropic responsibilities

The highest level of the corporate social responsibility pyramid is:

Expectancy Theory

The idea that employees are motivated by their expectations, or estimates of chances for reward, is called the _____ theory.

create awareness

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from all the news media, and anyone who might have need of his services to the event. The goal of his promotion was most likely to:

product life cycle

The process that products go through as they pass through their introduction, growth, maturity, and decline stages is called the:

According to the Hawthorne effect,:

workers respond to being paid attention to