BA101 Review
marketing intermediaries
Within the distribution channel, retailers and wholesalers are called:
William Ouchi
____ is responsible for identifying the Theory Z style of management.
The three basic levels of the managerial hierarchy are:
top, middle, and supervisory
The four major groupings of consumer products are:
unsought, convenience, shopping, specialty
advertising
Which of the following is NOT a popular form of sales promotion?
Supply chain management
_____ focuses on smoothing transitions along the supply chain so that the firm can satisfy its customers with quality products and services while focusing on forging tighter bonds with its suppliers.
Organizing
_____ involves coordinating and allocating a firmâ s resources so that the firm can carry out its plans and achieve its goals.
Recruitment branding
_____ involves presenting an accurate and positive image of the firm to those it is recruiting for jobs.
Utilitarianism
_____ is a philosophy that focuses on the consequences of an action to determine whether it is right or wrong. This philosophy holds that an action that affects the majority adversely is morally wrong.
Market segmentation
_____ is the division of markets into different groups
Frequency
_____ is the number of times an individual is exposed to an ad.
Social investing
_____ is the practice of limiting investments to securities in companies that behave in accordance with the investorâ s beliefs about ethical and social responsibility.
Organizing
_____ is the process of arranging the structures and relationships of human and material resources to carry out an organization's plans.
Selection
_____ is the process of determining which persons in the applicant pool possess the qualifications necessary to be successful on the job.
Controlling
_____ is the process of ensuring that the organization's objectives are being met and of correcting deviations from the plan.
Departmentalization
_____ is the process of grouping jobs together so that similar or associated tasks and activities can be coordinated.
Abraham Maslow
_____ proposed a theory of motivation based on universal human needs.
Decentralization
______ is the practice of giving a great deal of authority and decision-making freedom to lower-level managers.
work efficiency
Frederick Taylor's scientific management emphasized:
batch and on-line
In a transaction processing system the database can be updated in two ways. They are _____ processing.
marketing research
In selling telephone service, AT&T tries to gather as much information as possible about the consumer's income, buying habits, service preferences, and occupation. AT&T is utilizing:
process manufacturing
In the production of corn meal for baking, corn is ground. This conversion process is an example of:
promotion
Personal selling, advertising, public relations, and sales promotions are decisions made when planning the _____ strategy.
Leadership
guiding others to achieve specific goals
union
The union and management agreement that allows non-union people to be hired but requires that they join the union after a probationary period creates the ______ shop.
Delegation of authority
______ is the sharing of job duties and authority with subordinates.
The marketing concept:
satisfies customer wants and needs legally and responsibly
mission
An organization's _____ is its general purpose or reason for existence.
five key types of power
Reward, Expert, Referent, Legitimate (NOT INFLUENTIAL)
staff
Rosa Llewelyn works in the human resources department of a company that manufactures packaging machines. She handles payroll and insurance. Llewelyn is in a(n) _____ position.
Stakeholders
_____ are all the individuals or groups to whom a business has a responsibility.
organization chart
A(n) _____ is a picture of the relationships among tasks and those employees given authority to do those tasks.
pricing
Aldi is a no-frills grocery chain. It sells grocery staples right out of crates and boxes. By controlling expenses, Aldi customers can expect to save 30 to 50 percent compared to Kroger customers. The supermarket chainâ s emphasis on maintaining its cost competitive advantage means the companyâ s top management is often concentrating on its _____ strategy.
informal
A(n) _____ organization is a network of connections and channels of communication based on the informal relationships of individuals inside an organization.
Protected classes are:
specific groups that are protected against employment discrimination
supervisory, middle, and top
Most firms have three distinguishable levels of management. They are:
Theory X
The _____ style of management is based on a pessimistic view of human nature and assumes that the average person dislikes work, will try to avoid work, prefers to be directed, avoids responsibility, and wants security above all else.
Equal Employment Opportunity Commission
The _____, created by the 1964 Civil Rights Act, investigates and resolves charges of discrimination.
mass production
The ability to manufacture many goods at once is called _____ production
conceptual
The ability to view an organization as a whole, to understand how the various parts fit together, and how it relates to other organizations is a(n) _____ skill.
establish performance standards
The first step in performance planning and appraisal is to:
delivering the product
Which of the following is NOT an example of a promotional goal? Promotional goals: creating awareness, providing information, retaining customers, increasing the use of products
Self-managed work teams:
are highly autonomous teams, work without any formal supervision, take responsibility for setting their own goals, plan and schedule their own work activities, are accurately described by all of the above
Knowledge workers
_____ contribute to and benefit from information that use in performing, acquiring, searching, analyzing, organizing, storing, programming, producing, distributing, marketing, or selling functions.
Human resource management
_____ is the process of hiring, developing, motivating, and evaluating people in order to achieve organizational goals.
Collective bargaining
_____ is the process of negotiating labor agreements between union members and management.
Reinforcement
_____ theory states that people do things because they know that certain consequences will follow.
layout
The physical arrangement of a production facility is called its:
social responsibility
Wal-Mart has announced that it will only sell fresh and frozen fish that come from environmentally sound sources and bear the label of the Marine Stewardship Council. Wal-Mart's size gives it a unique opportunity to improve the fishing industry. This concern for _____ is one of many initiatives Wal-Mart is introducing to improve our environment.
Total quality
_____ management emphasizes the use of quality principles in all aspects of a company's operations.
Knowledge
_____ management focuses on gathering and sharing an organizationâ s collective knowledge to improve productivity and foster innovation.
Tactical
_____ planning is short-range, detailed planning that is based on long-range planning. It typically has a time frame that is less than one year long.
Orientation
_____ provides new employees with information about company policies, salary and benefits, and parking. It also includes work rules and performance expectations.
Computer-aided design
_____ uses a computer to design and test new products and modify existing ones.
product
3M Consumer Healthcare has introduced a "Home 'n Go Pack" packaging concept that organizes each of its bandage offerings into a separate plastic pouch within the bandage box. The pouch is visible through a window in the external packaging. The decision to offer this new packaging was made as part of the _____ strategy.
specialty stores
Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children's wear. Abercrombie & Fitch operate:
The equity theory is concerned with:
how fairly a worker is treated compared to coworkers
A CAD/CAM system is a(n):
production design and control system
cost per thousand
CPM in advertising terms means:
skimming
A strategy of charging a high introductory price for a new product that invites eventual competition is called price:
wide area network
A network that connects computers at different sites via telecommunications media is called a(n):
marketing mix
The _____ is based on the five P's.
Laissez-faire and participative
Which two different leadership styles use empowerment?
data warehouse
A(n) _____ is an organizationâ s management support system that combines many databases to improve management decision making.
autocratic leadership
Andy Pearson ran PepsiCo Inc. for nearly 15 years, driving revenues from $1 billion to $8 billion. In 1980, Fortune named him one of the 10 toughest bosses in the United States. Pearson was singled out for the relentless demands that he put on his people. As one employee put it, Pearson's talents were often "brutally abrasive." Every year, without hesitation, he fired the least productive 10% to 20% of his workforce. Pearson used a(n) _____ leadership style.
database
Cerner Corporation has created a(n) _____ containing the medical records of more than 400,000 people who received treatment at more than 200 different emergency rooms. It can be used to help emergency room physicians make decisions about what kind of treatment to give their patients.
Which of the following statements about employee compensation is true?
Compensation is closely connected to performance appraisal.
span of control
Cristos Hatzienmmanuil worked to make the Olympics in Athens a success. As a manager of the Olympic venues, he had 20 people who reported directly to him. His _____ is twenty.
public relations
National Geographic Magazine brought a bit of nature to New York as part of a week-long event promoting the magazine's October 2006 cover story on parks. The magazine hosted an interactive photography exhibit, which celebrated international and national parks. Invitations to representatives of the news media were an attempt to use which element of the promotional mix?
line extension
Ocean Spray first introduced cranberry juice drinks. Then it introduced Cranapple (a cranberry and apple juice mix) also sold under the Ocean Spray brand. This is an example of a:
how the company's top management conducts themselves
One of the keys to ethical business behavior is:
fixed-position
Products that are difficult to move out of a plant once they are manufactured, such as ocean-going vessels and room-sized murals, are usually manufactured in a _____ layout.
As a believer in the Theory Y style of management, Stacey Lovett believes in all of the following
freedom of workers to come and go at will, trusting workers to work hard on their own, giving employees more responsibility, that workers are positively motivated (EXCEPT constant and close supervision)
Companies that use blogs in their promotions use them because they:
get real-time input from customers and prospects can have a dialogue with their clients and prospects can focus on specific marketing goals create and maintain relationships do all of these
Inventory management
performs all of the following tasks ordering, receiving, storing, counting EXCEPT Selling
Four Functions of Management
planning, organizing, leading, controlling
Which of the following is NOT an example of a job satisfier?
salary and fringe benefits
network
A group of two or more computer systems linked together by communications channels to share data and information is called a computer:
mass customization
In _____, goods are produced using mass production techniques up to a point. Then production is custom tailored to the needs or desires of individual customers.
virtual
The _____ corporation is a network of independent companies linked by information technology to share skills, costs, and access to one another's markets.
Operations management
is the management of the production conversion process for both goods and services
consumer privacy
In 2004, a large department store chain in Germany was forced to withdraw customer loyalty cards when the press discovered that the company had secreted radio-frequency identification (RFID) tags in the plastic. Even when enclosed in a wallet or purse, these cards can transmit information over distances of about a meter, and the stores planned to use them to track which departments the customer visited. At issue was which data security issue?
merchant wholesalers
Independent wholesalers that buy goods from manufacturers on their own account and then resell them to other businesses are:
intranet
NMCI is the name used for a large-scale effort to link Navy and Marine Corps computer systems on bases, boats, and in offices around the world. When completed, this internal WAN will use Internet technology to link soldiers in the field with support personnel on bases, etc. NMCI is an example of a(n):
Recruitment
include: advertising in the local newspaper, prospecting on college campuses, utilizing the Internet, advertising in national publications and trade journals (Except writing job descriptions)
Profit-sharing plans
____ are based on overall company profitability. Using an established formula, management distributes some portion of company profits to all employees.
product
The Cooke family has worked for various General Motors's divisions for over four decades. Bennett Cooke works at the Cadillac division. Rondella Cooke works at the Buick division. Their son Tyrone works at the Corvette plant, and their daughter Niome works at the Saturn plant. The Cooke family could tell you that GM is departmentalized by:
customization
Synergy Oil and Gas builds oil-well drilling platforms to customer and government specifications. These platforms can cost as much as $1 billion. Synergy works on one platform at a time, and when it is finished, moves its crew to a new project. Synergy engages in:
outsourcing
The U.S. Pentagon offers childcare for its employees. It pays Aramark to provide its employees with this service. The Pentagon uses _____ to care for its employeesâ children.
distribution channel
The _____ is a series of marketing entities through which goods and services pass on their way from producers to end-users
target market
The _____ is a specific group of consumers toward which a firm directs its marketing efforts.
critical path method
The _____ is an important scheduling tool for large projects. It breaks the projects into a sequence of events and smaller tasks.
promotional mix
The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.
Which of the following actions would be deemed illegal by the Occupational Safety and Health Act?
The employer let an employee work without a required steel hat.
prospect and qualifying
The first step in the selling process is to:
philanthropic responsibilities
The highest level of the corporate social responsibility pyramid is:
Expectancy Theory
The idea that employees are motivated by their expectations, or estimates of chances for reward, is called the _____ theory.
create awareness
The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from all the news media, and anyone who might have need of his services to the event. The goal of his promotion was most likely to:
product life cycle
The process that products go through as they pass through their introduction, growth, maturity, and decline stages is called the:
According to the Hawthorne effect,:
workers respond to being paid attention to