BADM 2301 Final

______ comprises the vast majority of e-commerce by volume

B2B

True statement

Big data systems perform well because they contain huge amounts of data on which to base their predictions

______ organizations are purely physical

Brick and mortar

________ systems are more important because customers are _______ powerful than ever

CRM, more

_______ commerce refers to the intersection of messaging apps and shopping.

Conversational

_______ is an approach to managing information across an entire organization

Data governance

_______ are computer systems that attempt to mimic human experts by applying expertise in a specific domain

Expert systems

______ is NOT an example of deep learning

Identifying cross-selling

A(n) _____ agent is a software program that assists you in performing repetitive computer related tasks

Intelligent

Which is NOT a benefit for buyers using Amazon Business?

It can ship products directly to businesses' customers.

_____ is an intellectual asset

Knowledge

_______ is the customer's potential revenue stream over a number of years.

Lifetime value

______ CRM systems are purchased from a vendor and then installed on site

On premise

Machine learning is not as good as people in most cases but in some cases better than people in regard to _______.

Recognizing patterns and relationships

_______ is a capability performed relatively better by AI than human intelligence

Total cost of knowledge

The _______ test is a widely used test to determine whether a computer exhibits intelligent behavior

Turing

In ________, vendors as partners to place their logo on the partner's website and then pay that partner a commission.

affiliate marketing

Facebook's facial recognition is an example of _________.

computer vision

A _______ system tracks communications between the company and the customer, and any necessary follow-up

contact management

________ is the marketing of additional related products to customers based on a previous purchase

cross selling

________ is the loss of a certain percentage of customers over time

customer churn

_________ cards allow customers to charge online payments to their credit cards accounts

electronic credit

Operation CRM systems support _______ - office business processes or processes that ________.

front; directly interact with customers

All the information about you in your university's database is an ______

instance

You work on the assembly line of a BMV in SC. This is an _____ activity

internal

Databases minimize _________; this means ________.

isolation; applications cannot access data associated with other applications

Intellectual capital is another term for _____

knowledge

______ helps predict fraud

machine learning

The push model is also called _____ which means the production process begins with a _______

made to stock; forecast

An electronic _________ is a collection of individual shops consolidated under one internet address.

mall

Databases ________ inconsistency; inconsistency means ________.

minimize, various copies of the data do not agree

Databases ________ redundancy; this means ________.

minimize; the same data are stored in multiple locations

You use your smartphone to look up how much money you have in your bank account. This is an example of _________ commerce.

mobile

The concept of _____ is also known as utility computing or ________

on-demnad; SaaS

A ________ is a tool that uses mathematical algorithms to predict consumers' likes and dislikes

recommendation engine

Each relational database table contains records (listed in _______) and attributes (listed in ______) .

rows; columns

A ______ system is a mathematica technique for estimating future sales

sales forecasting

Modern credit cards are _________ cards.

smart

While the ________ industry is larger than _______, the companies are much smaller.

wholesale, retail