BADM 2301 Final
______ comprises the vast majority of e-commerce by volume
B2B
True statement
Big data systems perform well because they contain huge amounts of data on which to base their predictions
______ organizations are purely physical
Brick and mortar
________ systems are more important because customers are _______ powerful than ever
CRM, more
_______ commerce refers to the intersection of messaging apps and shopping.
Conversational
_______ is an approach to managing information across an entire organization
Data governance
_______ are computer systems that attempt to mimic human experts by applying expertise in a specific domain
Expert systems
______ is NOT an example of deep learning
Identifying cross-selling
A(n) _____ agent is a software program that assists you in performing repetitive computer related tasks
Intelligent
Which is NOT a benefit for buyers using Amazon Business?
It can ship products directly to businesses' customers.
_____ is an intellectual asset
Knowledge
_______ is the customer's potential revenue stream over a number of years.
Lifetime value
______ CRM systems are purchased from a vendor and then installed on site
On premise
Machine learning is not as good as people in most cases but in some cases better than people in regard to _______.
Recognizing patterns and relationships
_______ is a capability performed relatively better by AI than human intelligence
Total cost of knowledge
The _______ test is a widely used test to determine whether a computer exhibits intelligent behavior
Turing
In ________, vendors as partners to place their logo on the partner's website and then pay that partner a commission.
affiliate marketing
Facebook's facial recognition is an example of _________.
computer vision
A _______ system tracks communications between the company and the customer, and any necessary follow-up
contact management
________ is the marketing of additional related products to customers based on a previous purchase
cross selling
________ is the loss of a certain percentage of customers over time
customer churn
_________ cards allow customers to charge online payments to their credit cards accounts
electronic credit
Operation CRM systems support _______ - office business processes or processes that ________.
front; directly interact with customers
All the information about you in your university's database is an ______
instance
You work on the assembly line of a BMV in SC. This is an _____ activity
internal
Databases minimize _________; this means ________.
isolation; applications cannot access data associated with other applications
Intellectual capital is another term for _____
knowledge
______ helps predict fraud
machine learning
The push model is also called _____ which means the production process begins with a _______
made to stock; forecast
An electronic _________ is a collection of individual shops consolidated under one internet address.
mall
Databases ________ inconsistency; inconsistency means ________.
minimize, various copies of the data do not agree
Databases ________ redundancy; this means ________.
minimize; the same data are stored in multiple locations
You use your smartphone to look up how much money you have in your bank account. This is an example of _________ commerce.
mobile
The concept of _____ is also known as utility computing or ________
on-demnad; SaaS
A ________ is a tool that uses mathematical algorithms to predict consumers' likes and dislikes
recommendation engine
Each relational database table contains records (listed in _______) and attributes (listed in ______) .
rows; columns
A ______ system is a mathematica technique for estimating future sales
sales forecasting
Modern credit cards are _________ cards.
smart
While the ________ industry is larger than _______, the companies are much smaller.
wholesale, retail
