BCOM - Chapter 13 Quiz

In general, survey questions should contain one idea. have overlapping response choices. require a written explanation of the answer. be specific and detailed. make the researcher's biases clear.

contain one idea.

Experienced writers use word processing software, spreadsheets, or databases for recording information about their research sources during the research stage to increase the ________Blank of their research. expertise credibility adaptability reliability relevance

credibility

Joan wants to compile a list of clients who have invested in the new money market account from her company over the past 18 months. The best source for this information is likely her company's annual report. databases. spreadsheet software. statistical software. newsletter.

databases.

Which practice reduces the credibility of research? entering into the process with preexisting assumptions using business databases such as EBSCO and IBISWorld focusing on transparency and disclosure discussing data relationships with colleagues providing all relevant facts, even if they do not fit into convenient conclusions

entering into the process with preexisting assumptions

Which research source needs to be carefully vetted to determine the expertise of the writer? business periodicals scholarly journals management books external blogs industry publications

external blogs

Raoul is analyzing the sales data for his company, Music Now. While demand for the company's products remains strong, a recent customer satisfaction survey indicates that many customers are dissatisfied with Music Now's customer response times and are actively looking for alternative products. When organizing the data for the upcoming quarterly meeting, Raoul should consider what company stakeholders expect to hear and find new data to support those conclusions. ignore the customer satisfaction survey as irrelevant to the company's profits. focus on the sales data to reinforce the idea that the company is an industry leader. focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation. adjust the scale of charts to make the customer satisfaction data appear less alarming.

focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation.

One advantage of open-ended questions is that they are more objective than closed questions. help researchers understand an issue in more depth than closed questions. are easier for researchers to quantify and analyze than closed questions. are more frequently used in surveys than closed questions. restrict respondents to rating scales and multiple choice.

help researchers understand an issue in more depth than closed questions.

The first step in developing research-based business reports is determining the format of the research report. collecting primary data through surveys. identifying what decision makers want to accomplish. collecting secondary data. converting secondary data in charts and tables.

identifying what decision makers want to accomplish.

The biggest disadvantage to using the Internet as a source of research, rather than business databases and other sources available at the library, is that it is difficult to learn what professionals are saying about a business topic on the Internet. information on the Internet is less reliable than information gathered in business databases. the information on the Internet is text-only, while library sources contain a variety of media. it costs more to do research on the Internet. there is a limited amount of information on the Internet.

information on the Internet is less reliable than information gathered in business databases.

Which type of question is designed to gain the response that the survey designer prefers and produces unreliable and unusable information as a result? closed unambiguous leading open-ended exhaustive

leading

Megan, the founder of an online tutoring company, wants to show investors how the company's user base has grown since the company was founded two years ago. This information would best be presented in a pie chart. line chart. bar chart. organizational chart. clustered-column chart.

line chart.

A research analyst is feeling overwhelmed by the number of surveys and spreadsheets of data she has compiled. When she tries to analyze them, she keeps thinking of more questions and issues. The analyst can best focus her efforts by paying the most attention to chartable data. asking a colleague to review the data for her. remembering her key research problem. paying the most attention to survey responses. looking for the flashiest or most startling findings.

remembering her key research problem.

Jarek conducted a series of performance tests on several prototypes of his company's new product and wants to perform a quick analysis of the results. Which software should he use? presentation software accounting software word processing software spreadsheet software statistical software

statistical software

One aspect of a research objective is that it should be targeted. broad. vague. open-ended. narrow.

targeted.

"A survey question should have response choices that are unambiguous." This means that more than one idea should be included in the question. there should be no overlap between the response choices. the text of the question and its choices should be very detailed. all possible answers should be included among the respondent's choices. the question should suggest an answer to the respondents.

there should be no overlap between the response choices.

Which statement about bar charts is accurate? Bar charts are typically used to illustrate the pieces within a whole. Bar charts can be used to represent only a few types of data. Bar charts must always have their baselines set at ten. Bar charts cannot be used to compare amounts or quantities. Bar charts are more versatile than pie charts and line charts.

Bar charts are more versatile than pie charts and line charts.

Which guideline for creating chart titles is most effective? Write the title in a bright color so it stands out. The title should always include a subtitle. The title should explain the primary point of the chart. The title should be long enough to thoroughly explain the topic. Place the title vertically so it does not interfere with the visual.

The title should explain the primary point of the chart.

Which guideline is most helpful for formatting tables? Make numerical conversions to show comparative data. Use grid lines on all borders of the tables. Avoid labeling every column and row. Do not use header rows.

Make numerical conversions to show comparative data.

Which employee is focused on primary research? The employee who finds a relevant report on the Internet. The employee who conducts an online survey of existing customers. The employee who reviews a competitor's business report. The employee who searches newspapers for relevant articles. The employee who searches online for government reports.

The employee who conducts an online survey of existing customers.

A business consultant wants to compare the median household income for six different cities for the year 2021. The best way to display this information is with a pie chart. a clustered-column chart. an organizational chart. a line chart. a bar chart.

a bar chart.

Trevor wants to create a chart that shows how his company's new product is selling in five different regions of the United States. Which option is best suited for this? a bar chart a pie chart a line chart an organizational chart a clustered column chart

a pie chart

Which term relates to how well research can be altered or revised to meet a specific business problem? relevance adaptability expertise bias reliability

adaptability

"A survey question should have response choices that are exhaustive." This means that all possible answers should be included among the respondent's choices. the question should suggest the correct answer to its respondents. more than one idea should be included in the question. there should be no overlap between the response choices. the test of the questions and its answer choices should be long.

all possible answers should be included among the respondent's choices.