Brainstorming Solutions

Welcome Piling-On

-All ideas should be recorded. -Piling-on occurs when a member's idea produces a similar idea or an enhanced idea.

Rules for Brainstorming

-No criticism allowed -Work for quantity -Welcome piling-on -Allow free-for-all

Allow Free-for-All

-Outrageous, humorous, and seemingly unimportant ideas should be recorded. -It is possible for the most off-the-wall idea to be one wherein lies the solution for the problem. -The sky is the limit.

No Criticism Allowed

-People automatically tend to evaluate each suggested idea—their own, as well as others -Allow all members to contribute

High-Quantity Brainstorming

-People must experience "brain-drain" before the innovative, creative ideas can surface. -Therefore, the more ideas, the more likely quality ideas will surface.

Brainstorming

A group technique for solving problems, generating ideas, stimulating creative thinking, etc. It involves collecting ideas without regard to feasibility.

Brainstorming Documentation

All ideas should be captured Have a notetaker Take photographs Compile ideas after the session

If You Get Stuck . . .

Combine promising partial solutions Try a different brainstorming technique Try both individual and group brainstorming Do some more research Consider concepts used by other designs Consider concepts employed in unrelated products

Brainstorming Techniques

Forced Association -Ideas created by mentally forcing the association of two seemingly unrelated items Johan Gutenberg -Wine press + coin stamp = Moveable type press

Free-Form Brainstorming

Post-It® Notes Free writing "Blurting out"

Concept Generation Dysfunctions

Utilizing a poor design brief Assuming there is only ONE right answer Getting hooked on the FIRST solution Considering the ideas from only one or two team members Feeling too anxious to finish Becoming frustrated by the lack of success Getting hooked on a solution that almost works