brand awareness notes

Trademark

A brand that has exclusive legal protection for both its brand name and its design

Naming Rights

A financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time

Endorsement

A form of testimonial from someone that indicates that they like or approve of a product

Sponsorship

A public relations strategy in which a company spends money to support an issue, cause, or event that is consistent with corporate objectives, such as improving brand awareness or enhancing corporate image

Brand Equity

All of the distinguishing qualities of a commercial brand that results in personal commitment to and demand for the brand; the intangible value-added aspect of particular goods otherwise not considered unique; also, the value built up in a brand, either positive or negative.

Licensing

Formal permission from a governmental or other constituted authority to do something, as to carry on some business or profession.

Products

Goods and services

Testimonials

Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.

Brand Image

The attributes of a brand as perceived by potential and actual customers.

Brand Awareness

The extent to which consumers are aware of a particular product or service.

Brand Loyalty

a consistent preference for one brand over all others

Licencee

are persons on the property of another who have some type of permission to be on that property.

Sports Licensing

is a contractual agreement by which a sports team, athlete or organization gives a company a license to use its name, logo or trademark on the company's products

Licensor

owns the rights to some intellectual property and grants, permission to a groups, individuals or corporations to use this property.

Royalty/Fee

share of earnings given as payment