brand awareness notes
Trademark
A brand that has exclusive legal protection for both its brand name and its design
Naming Rights
A financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time
Endorsement
A form of testimonial from someone that indicates that they like or approve of a product
Sponsorship
A public relations strategy in which a company spends money to support an issue, cause, or event that is consistent with corporate objectives, such as improving brand awareness or enhancing corporate image
Brand Equity
All of the distinguishing qualities of a commercial brand that results in personal commitment to and demand for the brand; the intangible value-added aspect of particular goods otherwise not considered unique; also, the value built up in a brand, either positive or negative.
Licensing
Formal permission from a governmental or other constituted authority to do something, as to carry on some business or profession.
Products
Goods and services
Testimonials
Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.
Brand Image
The attributes of a brand as perceived by potential and actual customers.
Brand Awareness
The extent to which consumers are aware of a particular product or service.
Brand Loyalty
a consistent preference for one brand over all others
Licencee
are persons on the property of another who have some type of permission to be on that property.
Sports Licensing
is a contractual agreement by which a sports team, athlete or organization gives a company a license to use its name, logo or trademark on the company's products
Licensor
owns the rights to some intellectual property and grants, permission to a groups, individuals or corporations to use this property.
Royalty/Fee
share of earnings given as payment