BUAD 3010 Chapter 9 Quiz

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________ refers to setting price based on​ buyers' perception of value rather than on the​ seller's cost. Customer​ value-based pricing Value-added pricing Cost Cost-based pricing Good-value pricing

Customer​ value-based pricing

New, premium movie theaters offer features such as online reserved​ seating, high-backed leather executive chairs with armrests and​ footrests, the latest in digital​ sound, super-wide​ screens, and other amenities for which they charge a higher price. This is an example of which type of​ pricing? Breakeven pricing Cost-plus pricing Value-added pricing High-low pricing EDLP pricing

Value-added pricing

Gillette charges a fairly low price for its razors​ (relative to​ costs) and a high price for razor blades. It is using a strategy of​ ___________ pricing. product line captive-product two-part pricing product-bundle by-product

captive-product

Companies that use​ ________ continually adjust prices to meet the characteristics and needs of individual customers and situations. segmented pricing psychological pricing cash rebates dynamic pricing promotional pricing

dynamic pricing

Many state colleges and universities charge one price for​ in-state students and a higher price for​ out-of-state students. Which form of segmented pricing are these schools​ using? time-based pricing customer-segment pricing location-based pricing promotional pricing product form pricing

location-based pricing

A company has set a low price on a new product it introduced. It wants to maximize its market share and attract a large number of buyers quickly. Which new product pricing strategy should the company​ use? captive-product pricing ​market-penetration pricing psychological pricing product bundle pricing market-skimming pricing

market-penetration pricing

When Apple Computer Company introduced its​ iPhone, its priced the new product at​ $599, considerably higher than either their iPod or competing cellular phones. Apple Computer was pursuing a​ ___________________ new product pricing​ strategy. market-skimming by-product captive-product optional-product market-penetration

market-skimming

A car buyer can choose a base model at one​ price, or one with a premium sound and navigation system at a higher price. This is an example of​ _______ pricing. optional-product product-bundle captive-product by-product product line

optional-product

Bath​ & Body Works offers​ "three-fer" deals on its soaps and lotions​ (such as three antibacterial soaps for​ $10). This is an example of​ _______ pricing. by-product two-part pricing product line product-bundle captive-product

product-bundle

A retailer temporarily prices a few select items below cost to create excitement and pull consumers into the store. This is an example of​ _________ pricing. segmented geographical optional product psychological promotional

promotional


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