BUS 312 Chapter 5 Quiz

Which of the following is a personal factor that influences a​ consumer's buying​ behavior? A. Learning B. Family C. Motivation D. Social class E. Occupation

E. Occupation

What are the three cultural factors that influence consumer buyer​ behavior? A. ​Culture, subculture, and lifestyle B. ​Culture, subculture, and family C. ​Culture, social​ class, and lifestyle D. ​Culture, subculture, and social class E. ​Culture, family, and lifestyle

D. ​Culture, subculture, and social class

​__________ is the first stage in the new product adoption process. A. Adoption B. Trial C. Interest D. Evaluation E. Awareness

E. Awareness

People can be classified into adopter categories. Which two categories are the first to adopt a new product​ idea? A. Innovators and early adopters B. Early adopters and the early mainstream C. Innovators and the early mainstream D. Early adopters and lagging adopters E. Early mainstream and the late mainstream

A. Innovators and early adopters

What is the correct order of the five stages of the new product adoption​ process? A. ​Awareness, interest,​ evaluation, trial, adoption B. ​Awareness, evaluation,​ interest, trial, adoption C. ​Interest, awareness,​ evaluation, trial, adoption D. ​Awareness, interest,​ trial, adoption, evaluation E. ​Awareness, interest,​ trial, evaluation, adoption

A. ​Awareness, interest,​ evaluation, trial, adoption

Which of the following statements is correct regarding the influence of personal factors on buyer​ behavior? A. The PRIZM segmentation system primarily classifies households based on their interest in social networks. B. Consumers tend to buy brands whose personality matches their own. C. The concept of lifestyle is too complex to be of use to marketers. D. A​ person's occupation does not affect the goods they purchase. E. Marketers have found that it is not useful to define target markets in terms of​ life-cycle stage.

B. Consumers tend to buy brands whose personality matches their own.

When consumers engage in​ __________ buying behavior they go through a learning​ process, so it is most important that marketers understand information gathering and evaluation behavior. A. habitual B. complex C. low involvement D. ​variety-seeking E. ​dissonance-reducing

B. complex

Which of the following statements is correct regarding consumer buying​ decisions? A. Marketers are interested in what and where consumers​ buy, but not how much they buy. B. The easiest part of studying buying decisions is determining the whys behind consumer buying behavior. C. Consumers are often unaware of what influences their purchases. D. The consumer buying decision process is of little interest to marketers. E. A​ buyer's characteristics such as age and income have little influence on buying decisions.

C. Consumers are often unaware of what influences their purchases.

Which adopter category consists of opinion leaders who adopt new ideas early but​ carefully? A. Lagging adopters B. Late mainstream C. Early adopters D. Early mainstream E. Innovators

C. Early adopters

Which of the five characteristics identified in the text has an inverse relationship with an​ innovation's rate of​ adoption? As this characteristic​ increases, the rate of adoption is slower. A. Relative advantage B. Divisibility C. Communicability D. Complexity E. Compatibility

D. Complexity

What tends to be the most effective source of information when consumers make a buying​ decision? A. Mass media B. The Internet C. Advertisements D. Personal sources E. Salespeople

D. Personal sources

Which of the following correctly identifies the social factors that influence consumer buyer​ behavior? A. Small​ groups, social​ networks, social​ class, and subculture B. Small groups​, ​family, social​ class, and lifestyle C. ​Family, social​ networks, social​ class, and subculture D. Small groups​, social​ networks, ​family, and social class E. Small groups​, social​ networks, ​family, and social roles and status

E. Small groups​, social​ networks, ​family, and social roles and status

A purse​ company's ads feature the cast of a popular reality show. Product sales increase significantly among the fans. From the​ fans' viewpoint, the cast is​ a(n) __________. A. subculture B. reference group C. social network D. membership group E. opinion leader

B. reference group

Which of the following statements regarding American subcultural groups is​ correct? A. Asian Americans are the most affluent U.S. demographic segment. B. Hispanics are generally not family oriented. C. African American consumers are price​ conscious, so they are less motivated by quality and selection. D. Brands are of little importance to African American consumers. E. Hispanic culture is homogenous and does not have subcultures within it.

A. Asian Americans are the most affluent U.S. demographic segment.

What are the four general characteristics that influence consumer​ purchases? A. Technological​ characteristics, social​ characteristics, personal​ characteristics, and the buyer decision process B. Cultural​ characteristics, social​ characteristics, personal​ characteristics, and psychological characteristics C. Economic​ characteristics, technological​ characteristics, demographic​ characteristics, and political characteristics D. Cultural​ characteristics, social​ characteristics, demographic​ characteristics, and the buyer decision process E. Cultural​ characteristics, technological​ characteristics, social​ characteristics, and personal characteristics

B. Cultural​ characteristics, social​ characteristics, personal​ characteristics, and psychological characteristics

Which of the following statements regarding habitual buying behavior is​ correct? A. In these types of purchases buyers search extensively for information. B. In these types of purchases marketers often use price and sales promotion as incentives for purchase C. In these types of purchases buyers are highly committed to one brand. D. In these types of purchases buyers see significant differences between brands. E. In these types of purchases buyers carefully weigh their choices.

B. In these types of purchases marketers often use price and sales promotion as incentives for purchase

What is the correct order of the five stages in the buyer decision​ process? A. Information search​, evaluation of alternatives​, need​ recognition, the purchase decision​, and postpurchase behavior B. Need recognition​, information search​, evaluation of alternatives​, the purchase decision​, and postpurchase behavior C. Need recognition​, the purchase​ decision, information search​, evaluation of alternatives​, and postpurchase behavior D. Evaluation of​ alternatives, information​ search, need​ recognition, the purchase​ decision, and postpurchase behavior E. Information​ search, need recognition​, evaluation of alternatives​, the purchase decision​, and postpurchase behavior

B. Need recognition​, information search​, evaluation of alternatives​, the purchase decision​, and postpurchase behavior

Which of the following statements regarding the buyer decision process is​ correct? A. Consumers go through all stages of the buyer decision process for every purchase situation. B. The nature of the product has no effect on the buyer decision process. C. Consumers​ may, in some​ situations, skip steps in the buyer decision process. D. The buyer decision process consists of four stages. E. Consumers tend to take the same amount of time going through the stages of the buyer decision process.

C. Consumers​ may, in some​ situations, skip steps in the buyer decision process.

Dissonance-reducing buying behavior would result from which of the following​ conditions? A. Low involvement and few differences between brands B. Low involvement and significant differences between brands C. High involvement and few differences between brands D. Any buying situation with significant differences between brands E. High involvement and significant differences between brands

C. High involvement and few differences between brands

What determines if a buyer is satisfied or dissatisfied with a​ purchase? A. The amount of information gathered in the decision process B. Whether or not they experience cognitive dissonance C. The relationship between consumer expectations and perceived product performance D. How others feel about the purchase E. The number of alternatives considered in the purchase decision

C. The relationship between consumer expectations and perceived product performance

According to the simple model of buyer​ behavior, what is in a​ buyer's black​ box? A. The​ buyer's response B. Postpurchase behavior C. The four Ps D. The​ buyer's characteristics and the​ buyer's decision process E. Cultural forces

D. The​ buyer's characteristics and the​ buyer's decision process

According to the​ text, what is the most basic cause of a​ person's wants and​ behaviors? A. Personality B. Income C. Lifestyle D. Occupation E. Culture

E. Culture

Which of the following correctly defines the consumer​ market? A. Consumers who spend more than​ $5,000 yearly on goods and services B. ​Manufacturers, resellers, and consumers C. Consumers and the businesses who sell to them D. Consumers and the resellers who consumers buy their products from E. Individuals and households that buy goods and services for personal consumption

E. Individuals and households that buy goods and services for personal consumption

Two things can come between the intention to make a purchase and the actual​ purchase: the first is the attitudes of others and the second is​ __________. A. too many choices B. poor​ decision-making skills C. lack of information D. permission from others E. unexpected situational factors

E. unexpected situational factors

What are the four major psychological factors that influence consumer buyer​ behavior? A. ​Perception, learning, beliefs and​ attitudes, and personality B. ​Perception, learning,​ lifestyle, and social roles C. ​Motivation, perception,​ learning, and personality D. ​Motivation, learning,​ personality, and​ self-concept E. ​Motivation, perception,​ learning, and beliefs and attitudes

E. ​Motivation, perception,​ learning, and beliefs and attitudes