bus 360

Explain the following deal structures as best you can. Be sure to include in your answer what kind of venue/situation you are likely to find them in (4 points each) : Flat rate Guarantee vs. % Net Door Deal "4 wall" Venue Rental

1. Flat rate: A one-time agreed-upon fee. Would be found at festivals, nightclubs, or any other single event type deal. 2 Guarantee vs. % Net: Greater of a guarantee vs. a percentage of net profits. usually 80/20 or better for the artist thanks to Peter Grant. Found in the same places as a flat rate deal. 3. Door Deal: This type of deal is based on the number of tickets you sell. Often found in clubs and bars. 4. "4 wall" venue rental: you pay and do everything yourself. This is usually found in clubs, bars, or small theaters. Bonus: pay to play: you buy your own tickets from a venue and hope you can sell them, usually you lose money. DON'T DO THIS ONE. BAD

Name 2 ways that Publicity or PR differs from advertising/marketing?

1. PR is free, marketing and advertising are paid for. 2. you can not always control PR, you can control marketing.

What are the 6 different rights granted to an author or copyright owner in the Copyright Bundle of Rights?

1. Reproduction 2. Distribution 3. Performance (public) 4. Derivative 5. Display (public) 6. Public performance of sound recording via digital audio transmission aka. rams don't put down dumb donkeys

What are two reasons an artist might prefer to play a Festival over a hard ticket date of their own?

1. They can make really good money. Better than they would from their own shows in most cases. Ariana Grande made over $8 million for Coachella. 2. They can gain new fans. Many festivals have popular artists from different genres. While these may be on different stages at the festival, no matter what, someone will hear your music for the first time and possibly be a new fan.

List and explain 5 of the 12 Publicity / PR tips that we discussed in class and are on the PowerPoints?

1. have a hook and story: Have some interesting aspects of your band that will hook people in and keep them coming back for more. 2. Create press materials and content: Have a press kit ready to go with things like a biography, professional photograph, press releases, a business card, and a music sample. If you give them what you want them to post, most likely they will post what you give them. 3. Create a contact list/ build relationships: The music business is a large intertwined business, start getting as many contacts as you can early on for all aspects, you do not know who you will need down the road. As Chuck is always saying, be nice to the assistants and make them contacts, they are the future of the business. 4. Be part of the scene: Be wherever the local press hangs out. Be part of your local scene, get known. 5. Participate in community and charity events: Participate in a good event that you believe in, then notify the press of your good deeds. EX: 5k, food drive, volunteer

In many places the agent's commission is limited by law to what percentage?

10%

What is the standard producer royalty paid to a professional record producer?

3-5% of the overall net proceeds.

In a standard "full publishing" deal, the ownership of the composition is split in what manner?

50% author, 50% publisher

In the United States, for a song written in 2021, the author is entitled to copyright protection for the life of the author plus ______________ years.

70

A manager is generally paid how?

A commission based on 15% - 20% of gross revenue.

Which items are likely to be found in the hospitality rider?

All but c.

What are benefits of "scaled ticketing?"

All except a.

Touring revenue, for the artist, consists mostly of what sources of revenue?

All except c.

What do PROs do?

All of the Above

Registration of Copyrights, while not required is heavily encouraged. Which of the following could be the result of a failure to register a copyright?

All of the above

Which of the following is a perk that may come with a VIP ticket?

All of the above

Which is the most important question of ask when hiring a producer?

All of the above are very important questions to ask.

According to Al Teller, the most important items in the music business are what 2 things?

Artists & Fans

Please list just 2 things you remember about each guest and their conversation with the class: Bruno del Granado Al Teller Rusty Gaston Kellie Donahoe

Bruno del Grando 1. project managers complete marketing plans and do a lot once the master is complete. 2. The business is about 90% who you know and 10% what you know 3. All about people and skills 4. You do not need to know Spanish to work in Latin music Al teller 1. you have to innovate with the times 2. 132 BPM and less than 3:30 to be on the radio 3. Artists and fans will never change, they are the basis of the music business 4. Never lose track of your love for the music 5. You need crowd energy (ac/dc video) Rusty Gaston 1. It all begins with a song, the entire music business 2. If you find something you are good at, pursue that goal, as he did. Be an absolute dreamer. 3. He got his start by calling out which songs would be popular before they were. 4. His New York story was also pretty great. Kellie Donahoe 1. You want to make your shows special, give people a reason to go to your show over the one just down the road. 2. Radio is a super important market for passive listeners. 3. Your budgeting and spending need to match the amount of traction you are getting. 4. Marketers are most likely posing the "hey, I am excited to be here...." posts

In addition to returning booking documents to the agent after signing them, if the deal involves a guarantee, the buyer will most likely be asked to give the Agent a______________.

Deposit equaling 50% of the guarantee

Which of the following are set by the Copyright Royalty Board rather than free market negotiation?

Distribution Royalties

Please list just 2 things you remember about each guest and their conversation with the class: Don Strasburg / Chuck Morris: Bob Crawford / Dolph Ramseur: Jon Phillips / Michael "Sampo" Sampliner: Christian & Parker Jacobs: Skip Rickert:

Don Strasburg and Chuck Morris: 1. To make it in the music business, you need to have stone-cold hustle. 2. The promotor is the general contractor of the event. They make sure everything happens and is done correctly. Bob Crawford and Dolph Ramseur: 1. The Avit brothers built a really stable fan base that has not peaked yet. 2. They have a passion behind their vision. Jon Phillips and Michael "Sampo" sampliner: 1. To start a festival, you need to establish a culture and DNA. 2. When putting on a festival, especially in other countries, like the slightly stupid festival in Mexico, you often have to put your trust in risky situations. But high risk leads to high rewards, like the way that festival has continued to expand. Christian and Parker Jacobs: 1. Sometimes you get the unfair side of a deal, and you just have to ride it out for the time being. 2. They run and design their own merch. If you find something that works and is popular, make new variations of it. Like flipping the monkey upside down on the shirt. Skip Rickert: 1. To make it in the music business, you need to have sincere authentic enthusiasm. 2. Do not be blame-oriented. Never say that's not my job.

The first member of the artist team is most often the ___________.

Either A or B

If the tour rider asks for something ridiculous that you cannot provide, like an emu, as the buyer you should do what?

Either b or c is acceptable

According to the Jon Phillips and Michael "Sampo" Sampliner, what is the most important part of building a successful festival?

Establishing a unique culture and DNA

To determine the "break even" for a particular event, the promoter uses a formula of (X / Y) = Break Even. What is represented by X and Y?

Exposure / Net Ticket Price

Copyright has always protected works for the same period of time?

False

If you create something and want a copyright, you must register it with the Library of Congress?

False

In a traditional record deal the label get a portion of the artists merchandising, touring and publishing income.

False

The only thing required to create a joint work is more than one author?

False

True or False: Copyright protects ideas?

False

True or False: Once your label has recouped the advance they gave you, you usually get to own your Masters.

False

What is one source of income that the touring artist usually does NOT have to share with the Promoter or Venue?

Fan Club VIP/Meet & Greet Sales

(Make sure to completely answer this question.) Briefly explain what was the main message of Marc Geiger's MIDEM keynote as watched in class? Do you agree with his conclusions? Why or Why not?

Geiger's argument was that as the music business progresses, CDs and all other physical forms of music will continue to decline. Streaming is going to take off. Over time streaming is going to keep growing. Once we are wrapped around the finger of the streaming services. They will begin to raise their prices and expand the value of the music business. Overall, the total amount of revenue in the music business is going to skyrocket. I agree with this conclusion. It has been a few years since this presentation, and everything that was predicted is coming true. The analysis all makes sense. It is a theory we have already seen start to take place with Netflix. That same concept will circle around to the music business.

If you could have any job at a record label, which position would you want and why? Make sure to include several details about the position you have chosen.

If I had to pick any job, I would pick a promoter. This sounds like it would be both a really fun and stressful job. You are the life of the party. You need to make sure that everyone has a good time and wants to come back for more. Overall, it sounds like a really fun and wild ride.

Disruption seems to be a constant in the music business. Whether disruption impacts you positively or negatively depends very much upon what?

If you accept the disruption or try to fight it. If you accepted streaming with open arms even though it was still changing, you were much better off than someone who stuck with CDs. For a positive change, you need to have a good attitude to disruption and go after the opportunity and make it yours.

In your own words, "What is a brand?"

In the music business, a brand is the personality of the business. One of the examples we used to discuss this in class was the brand Disney. When you see the castle, you know it will be a kid-friendly movie. That is the personality or brand of Disney.

Which is arguably a reasonable justification for the record label asking for ancillary revenue sharing under a 360 Deal?

Increasing the artist's Brand Equity

In what way is intellectual property similar to physical property ?

It's protected by laws for the benefit of the owner.

Please list just 2 things you remember about each guest and their conversation with the class: Jesse Aratow (Madison House) Greg Garrison (Leftover Salmon) Abby Wells Baas (Agent, WME) Ambrosia Healey (Capitol Records, Publicity) Mitra Darab (Capitol Records, Marketing) Peter Asher (Producer, Manager, etc.) Paul Worley (Producer, Artist) James Yelich (Manager, Agent)

Jesse arrow:1. When it comes to festivals, most tickets are rebuyers from a loyalty program. 2. Every artist has their own unique genetic code, no two are the same. Greg garrison: 1. Artists need to lay out what they want from an artist. 2. The artist needs to make the final decisions, the manager works for the artist. Abbey Wells Baas: 1. Has been with the same agency for 25 years, before the pandemic would book 500-700 shows annually. 2. The budget is based on the specific artist. Ambrosia Healey: 1. Never went to grad school, jumped directly into dave Mathews band. 2. When signed, acts immediately go into marketing Mitra Darab: 1. Go after your dreams, moved to la day after graduation knowing no one. 2. You need a list of resources in every city you plan to go to Peter Asher: 1. Back then, to be a producer you had to make a record in a studio, in today's world, you can just do it on your laptop. 2. Follow the music. Paul Worley: 1. The artists need to be listened to and feel listened to. 2. When you start you need to make a living, but for your career, you need to find the artist you love and believe in them James Yelich: 1. The key to this entire business is passion. 2. You have to have integrity, don't be a bullshitter

Name the two largest US promoters in the live entertainment business in 2021?

Live Nation / AEG

What are the three main places where Merchandise is sold by Artists?

Live, Retail, DTC

Which is NOT a possibly valid defense to Copyright Infringement?

Mistake

Which of the following are not a best practice of online music promotion?

Monetize at every opportunity

If you have a "admin" or "administrative" deal with a publisher, the publisher will most likely NOT do which of the following?

Pitch your songs for synchs and outside cuts by other artists

What is NOT an Element by which Brand Equity is measured by?

Profitability

As a general rule _______________________ exploit Compositions and __________________ exploit Sound Recordings.

Publishers, Record Labels

The Mechanical Royalty compensates the author for which of their copyright rights?

Reproduction

If going into the music business, what is possibly the most important trait you need according to Don Strasburg?

Stone Cold Hustle

On a properly set up tour, who generally will be taking on the biggest financial risk?

The Promoters

As a concert promoter, your "exposure" is ___________________.

The amount of money that you have at risk on a particular event.

Define "Brand Equity" in your own words or those from our class:

The capitalized value of the trust between a company and its consumer. Has four parts: AALP awareness associations loyalty perceived quality

In your own words, or those from class, what is a Copyright?

The exclusive legal right, given to the originator or assignee, to print, publish, film, or record literary, artistic, or music material and to authorize others to do the same

What are 3 areas in negotiating with a personal manager where the artist can try to get a better deal, usually by "carving out" some exceptions to the original offer from the manager.

The first way in which one can negotiate is having the fee come from the "net." This would need to be defined in the agreement. The second would be a tiered or threshold deal. In this type of deal, it would be 10% for the first $2milllion, then 15% thereafter. The third would be a limit percentage deal. In this type of deal, where the manager gets income is limited. They would only get a certain percentage on a certain type of income.

A good tour manager will always "advance" every show. What is an "advance" when talking about tour management?

The process consists of going over the important details with the promoter or venue representative before you even arrive at the venue, usually by phone and email

What does a record producer do?

The record producer is usually who records the songs. They are those who will have access to a studio and put the song and vocals together. They can also play many other roles, but you need to know exactly their role. Are they co-writer? How many points are they getting? At the end of the session, who owns the masters? These all need to be outlined before you record with a producer. They can also help supply and or build you a beat as well.

From 2015 to 2019 the Top 100 touring grosses jumped 41% from $3.93 billion to $5.55 billion. The average gross rose an even higher 49% from $861,887 per show in 2015 to $1.29 million to 2019. Average attendance per show grew only 22% from 11,007 tickets per show to 13,397. Number of Tickets sold, however, only rose 14.9% from 50.2 million tickets to 57.7 million. How is it possible that the grosses rose so much more than attendance and ticket sales?

Ticket Prices increased more than ticket sales

Why did Van Halen famously include in their Hospitality Rider that they wanted no brown M&M's?

To make sure that the rider was read carefully

If you create a joint work and there is no writing stating what percentage each author owns, the ownership is split equally.

True

What document brought Copyright to the United States?

US Constitution

In the conversation with the creators of The Aquabats and Yo Gabba Gabba, what did they say the most important thing to look for in new merchandising was?

WHY are the most popular products selling?

What is the term for the total fee paid to the artist after a show

Walk Out

When is it time for an artist to seek management?

When the artist's business responsibilities get in the way of their creative responsibilities.

A royalty is general based on SRLP or PPD. PPD can also be known as ______________ price?

Wholesale

Based on our conversations in class, which ultimately could be least expensive but the most valuable of the items listed?

Zip code and email address of a real fan

According to Don Strasburg, What does the concert promoter do?

a. and c.

Which are true of general admission seating?

b & c only

Music Copyright is broken down into two categories represented by the symbol ©, which represents the __________________ and the symbol ℗, which represents the _________________.

composition, sound recording

There are 3 documents that a manager or agent will often send to the buyer/promoter to complete a booking. They may be combined into one master document. These are:

contract / production rider / hospitality rider

Copyright seeks to balance the rights of which 2 parties?

creators & society

A _____________ focuses on an artist's long term career while the ___________ focused on procuring employment on a more short-term basis.

manager, agent

What are the 4 P's of Online Marketing?

price, product, promotion, place

At the end of the night, the tour manager and promoter go over ticket sales, monies earned, expenses, etc., in a process referred to as:

settlement

Intellectual property laws are intended to protect creations of ________

the Mind