Business 1850 Ch 11-16

Competitive environment

Understanding the____begins with analysis of market share

false

Unsought products are expensive products that consumers purchase less frequently

Customer relationship management

Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who purchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

a product should have a higher cost than its competitor products but also be better

For successful product differentiation

false

Supply chain management is a subject of logistics that focuses more on tactics than on strategy

idea screening

The CEO of a software company has a meeting with the product design team to discuss a new software that the company is planning to develop

integrated marketing communication

Longrevo, a watch manufacturing company, offers watches in a wide range of edsigns

underpromising

Lupebel is a company that sells cosmetic products. The quality of Lupebel's products are high and its prices are reasonable. However, the company takes little effort to market them to the right customers

truck jobber

Lynk Corp drives perishable goods such as eggs bread muffins to small grocery stores. In addition to taking legal title of the goods it distributes,Lynk Corp also checks the stock and suggests reorder

autocratic leader

Malcolm the CEO of a multinational company, was forced to step down from his position after a decision was taken by the company's board

true

Marketers can evaluate odd pricing strategy by examining its response in the target market

limited relationship

Marketers who cannot forge a personal bond with every customer but actively gather data and pursue a connection with customers who initiate contact have a___ with the customers

2000

Mopsun, a garment store, sells customized hoodies at $7 per unit. The total fixed costs add up to $8000 per year and the variable costs add up to $3 per unit. How many hoodies should Mopsun sell every year in order to cover all costs?

cobranding

My Bonnie Lass, a cosmetics company, associates with a perfume brand

line extension

Operos, a laptop manufacturing company, introduces three new colors...This scenario reflects__

people marketing

Paris Hilton declaring, "I am a marketing genius" is an example of

departmentalization

Acornadian Inc

people marketing

Aiden Brent, an international tennis player, owns a multinational chain of sports shops

Place marketing

All the airlines that fly to the island country of Klerwanda distribute tourist information pamphlets in their flights. These pamphlets are prepared by the tourism ministry of Klerwanda to attract people to explore tourist destinations. Which of the following marketing strategies does this scenario best illustrate?

retailer

Allied bakeries sells processed food and beverages by Winston Corp to the public

both partners leverage their strengths to enter new markets

An advantage of cobranding is that

people can accept and even seek responsibility

An assumption of Theory Y is that

a dual-colored reversible jacket

An example of a pure good is

halo effect

Ashley, a fashion photographer

high/low pricing

Blue line eateries

core benefit

Christopher works overtime for a project in his office. On his day off, he goes to watch a comedy movie to ease the stress

false

Demographic segmentation refers to dividing the market based on where consumers live

the "me filter"

Despite not having achieved his annual targets, Ted

false

Developing specific programs to help customers validate their purchase choices is one way marketers attempt to increase cognitive dissonance

discount store

Dominics Store offers a wide variety of clothes, furniture, cosmetics, and office supplies

customer loyalty

Dustin loves dining at Jolenney, a continental restaurant...

form utility

Ella runs a handicrafts shop named Pentcrafto, where she sells home decor products made from recycled paper. In the context of marketing, which of the following utilities does Pentcrafto's products most likely provide?

direct channel

Elvish Toys is a small-scale toy manufacturer. The company sells its products to customers at its own retail shops. In this scenario, it is evident that Elvish Toys sells its products to its customers through a ___

false

Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo Marketing is using people marketing

penetration pricing

Eula, a company that manufactures soda

limited relationships

Freldine is a company that manufactures and sells different kinds of mattresses. Since it does not have any direct retail outlets, Freldine's products are bought by customers from home furnishing stores and e-commerce websites. IN the context of customer relationship management, Freldine most likely establishes ___ with its customers.

top

Geraldo is a vice president at Magnolis Inc

democratic leader

Gloria is a manager in a paints and coating manufacturing company

false

Green marketing has created an abundance of promotional opportunities, as marketers reach out to consumers via new tools, such as interactive advertising, virtual reality displays, text messaging, and video kiosks.

profit sharing

Herbert

promoting career development

Human Resource (HR) managers nurture human investment

event marketing

Idea marketing is often combined with ___to market ideas that are meant to change how people think or act

sponsorship

In order to promote its brand, Lanbrotto, an italian leather manufacturer of leather shoes, makes a deal with the organizers

Line managers supervise the functions that contribute directly to profitability, whereas staff managers supervise the function that provide advice and assistance to the line departments

In the context of line-and-staff organizations, which of the following is a difference between line managers and staff managers

They provide a clear, long-term focus for an organization

In the context of strategic planning, which of the following is true of mission statements

transportation by planes is the fastest mode but has low frequency of shipments

In the context of supply chain, which of the following statements is true of modes of transportation

The relationship era

In the year 1938, Popoud, a chocolate manufacturing company was finding it difficult to trade its products because people were reluctant to spend money on nonessential goods. However, the company continued to manufacture chocolate in large quantities. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

demand-based pricing

In__, marketers determine prices based on what consumers are willing to pay and then subtract their desired margin to yield target costs

discontinuous innovation

Jaques M. Danver, a neuroscientist, invents a chip that can be surgically inserted into the human brain

Theory Y assumptions

Juan the CEO of a technology firm, believes that the firm's employees are intelligent creative and hardworking. He is convinced that they are passionate about their work and that they can be further motivated through rewards

people marketing

Julian Colton is an athlete who has won Olympic medals in various events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain people's attention. Which of the following marketing strategies does this scenario best illustrate?

external recruitment

Justin

free-rein leader

Kate is the head of the research department at a pharmaceutical company.

cognitive dissonance

Lester, a hardware engineer, sells his old hitchback to buy a luxury sedan.

Event marketing

Limpuntof Heritage Festival is an annual event held in the country of Pomppottis

a job-sharing plan

Lois and Peggy

middle

Rebecca is a manager

False

Recycle, don't drink and drive, buckle your seatbelt, support our political party, donate blood, and don't smoke are all examples of popular causes that use idea marketing

Theory Y

Robert likes the kind of work he does in his office

true

Roy wants to be an electrician

post advertisements for the vacant position in newspapers

Ryan is a human resource manager

retailer

Saturn systems, an electronic goods manufacturer, sells its LED bulbs to Shockwave Enterprise, which in turn sells those bulbs to final consumers.

conceptual skills

Sharon starts her career as a section leader

human skills

Shelly is a manager in a n event management firm

wholesaler

Spade Archer buys surgical knives, scissors, forceps, needle holders, and retractors from a surgical equipment manufacturer and sells them to local hospitals

Fair labor standards act of 1938

The ___established a minimum wage and overtime pay

product features

The characteristics pf a product that a marketer offers are known as

place marketing

The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government...

100,000

The fixed cost of Perfect Pizzas, a pizza restaurant, is $400,000 per year. The cost of ingredients and chef to make one pizza is $6. If the customers would pay $10 to buy one pizza, Pizza Perfect needs to sell at least ___pizzas to avoid losses.

expectancy theory

The management of McCord Corp

false

The marketing concept has gathered momentum across the country, leading to the marketing era, unfolding over the last decade, which zeros in on long-term relationships

articulate how the company would like the target market to envision a product relative to the competition

The purpose of a positioning statement of a company is to

strategic planning

The senior management of Dramos Films

place marketing

The state government of state of Bompahiam rewards writers who freelance articles about the state tourism.

top management

The___of a firm includes mangers who set the overall direction of the firm, articulating a vision

false

Theory Y managers assume that fear is a motivating factor for workers

product consistency

Wanderboy, a company that manufactures travel bags and luggage

channels of distribution and physical distribution

Which of the following are the elements of distribution strategy

demographics

Which of the following elements is a personal influence on the consumer decision-making process

good accessibility

Which of the following is a characteristic of a well-chosen target market

Both divide markets based on consumer characteristics

Which of the following is a similarity between demographic segmentation and psychographic segmentation?

they are additional goods or services that are attached to the main purchase or actual good

Which of the following is true of augmented products

it is the network of organizations and processes taht links producers to consumers

Which of the following statements best defines a channel of distribution

it adds value by making it easier for customers to posses the goods that they purchase

Which of the following statements is true of ownership utility

some distributors act as both wholesalers and retailers

Which of the following statements is true of the members of a distribution channel

structured interviews

While hiring candidates for the post of clothing

Esther, who has a free hand and authority in her role as project coordinator

Who among the following is likely to enjoy job autonomity

licensing

Zothen, a manufacturer of men's shirts and jackets, has reached an agreement with

integrated marketing communication

____involves using all the media platforms to promote a product

advertising

___is paid, nonpersonal communication, designed to influence a target audience with regard to a product, service, organization, or idea

Customer relationship management

___is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value

cash and carry wholesalers

___service customers who are too small to merit in-person sales calls from wholesaler reps

consumer promotion

__tools include premiums, promotional products, samples, coupons, rebates, and displays.

e-tailing

iTem is a retailer that sells a wide range of merchandise to the public through its website. It is evident that iTem is engaged in