Business 1850 Ch 11-16
Competitive environment
Understanding the____begins with analysis of market share
false
Unsought products are expensive products that consumers purchase less frequently
Customer relationship management
Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who purchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?
a product should have a higher cost than its competitor products but also be better
For successful product differentiation
false
Supply chain management is a subject of logistics that focuses more on tactics than on strategy
idea screening
The CEO of a software company has a meeting with the product design team to discuss a new software that the company is planning to develop
integrated marketing communication
Longrevo, a watch manufacturing company, offers watches in a wide range of edsigns
underpromising
Lupebel is a company that sells cosmetic products. The quality of Lupebel's products are high and its prices are reasonable. However, the company takes little effort to market them to the right customers
truck jobber
Lynk Corp drives perishable goods such as eggs bread muffins to small grocery stores. In addition to taking legal title of the goods it distributes,Lynk Corp also checks the stock and suggests reorder
autocratic leader
Malcolm the CEO of a multinational company, was forced to step down from his position after a decision was taken by the company's board
true
Marketers can evaluate odd pricing strategy by examining its response in the target market
limited relationship
Marketers who cannot forge a personal bond with every customer but actively gather data and pursue a connection with customers who initiate contact have a___ with the customers
2000
Mopsun, a garment store, sells customized hoodies at $7 per unit. The total fixed costs add up to $8000 per year and the variable costs add up to $3 per unit. How many hoodies should Mopsun sell every year in order to cover all costs?
cobranding
My Bonnie Lass, a cosmetics company, associates with a perfume brand
line extension
Operos, a laptop manufacturing company, introduces three new colors...This scenario reflects__
people marketing
Paris Hilton declaring, "I am a marketing genius" is an example of
departmentalization
Acornadian Inc
people marketing
Aiden Brent, an international tennis player, owns a multinational chain of sports shops
Place marketing
All the airlines that fly to the island country of Klerwanda distribute tourist information pamphlets in their flights. These pamphlets are prepared by the tourism ministry of Klerwanda to attract people to explore tourist destinations. Which of the following marketing strategies does this scenario best illustrate?
retailer
Allied bakeries sells processed food and beverages by Winston Corp to the public
both partners leverage their strengths to enter new markets
An advantage of cobranding is that
people can accept and even seek responsibility
An assumption of Theory Y is that
a dual-colored reversible jacket
An example of a pure good is
halo effect
Ashley, a fashion photographer
high/low pricing
Blue line eateries
core benefit
Christopher works overtime for a project in his office. On his day off, he goes to watch a comedy movie to ease the stress
false
Demographic segmentation refers to dividing the market based on where consumers live
the "me filter"
Despite not having achieved his annual targets, Ted
false
Developing specific programs to help customers validate their purchase choices is one way marketers attempt to increase cognitive dissonance
discount store
Dominics Store offers a wide variety of clothes, furniture, cosmetics, and office supplies
customer loyalty
Dustin loves dining at Jolenney, a continental restaurant...
form utility
Ella runs a handicrafts shop named Pentcrafto, where she sells home decor products made from recycled paper. In the context of marketing, which of the following utilities does Pentcrafto's products most likely provide?
direct channel
Elvish Toys is a small-scale toy manufacturer. The company sells its products to customers at its own retail shops. In this scenario, it is evident that Elvish Toys sells its products to its customers through a ___
false
Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo Marketing is using people marketing
penetration pricing
Eula, a company that manufactures soda
limited relationships
Freldine is a company that manufactures and sells different kinds of mattresses. Since it does not have any direct retail outlets, Freldine's products are bought by customers from home furnishing stores and e-commerce websites. IN the context of customer relationship management, Freldine most likely establishes ___ with its customers.
top
Geraldo is a vice president at Magnolis Inc
democratic leader
Gloria is a manager in a paints and coating manufacturing company
false
Green marketing has created an abundance of promotional opportunities, as marketers reach out to consumers via new tools, such as interactive advertising, virtual reality displays, text messaging, and video kiosks.
profit sharing
Herbert
promoting career development
Human Resource (HR) managers nurture human investment
event marketing
Idea marketing is often combined with ___to market ideas that are meant to change how people think or act
sponsorship
In order to promote its brand, Lanbrotto, an italian leather manufacturer of leather shoes, makes a deal with the organizers
Line managers supervise the functions that contribute directly to profitability, whereas staff managers supervise the function that provide advice and assistance to the line departments
In the context of line-and-staff organizations, which of the following is a difference between line managers and staff managers
They provide a clear, long-term focus for an organization
In the context of strategic planning, which of the following is true of mission statements
transportation by planes is the fastest mode but has low frequency of shipments
In the context of supply chain, which of the following statements is true of modes of transportation
The relationship era
In the year 1938, Popoud, a chocolate manufacturing company was finding it difficult to trade its products because people were reluctant to spend money on nonessential goods. However, the company continued to manufacture chocolate in large quantities. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
demand-based pricing
In__, marketers determine prices based on what consumers are willing to pay and then subtract their desired margin to yield target costs
discontinuous innovation
Jaques M. Danver, a neuroscientist, invents a chip that can be surgically inserted into the human brain
Theory Y assumptions
Juan the CEO of a technology firm, believes that the firm's employees are intelligent creative and hardworking. He is convinced that they are passionate about their work and that they can be further motivated through rewards
people marketing
Julian Colton is an athlete who has won Olympic medals in various events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain people's attention. Which of the following marketing strategies does this scenario best illustrate?
external recruitment
Justin
free-rein leader
Kate is the head of the research department at a pharmaceutical company.
cognitive dissonance
Lester, a hardware engineer, sells his old hitchback to buy a luxury sedan.
Event marketing
Limpuntof Heritage Festival is an annual event held in the country of Pomppottis
a job-sharing plan
Lois and Peggy
middle
Rebecca is a manager
False
Recycle, don't drink and drive, buckle your seatbelt, support our political party, donate blood, and don't smoke are all examples of popular causes that use idea marketing
Theory Y
Robert likes the kind of work he does in his office
true
Roy wants to be an electrician
post advertisements for the vacant position in newspapers
Ryan is a human resource manager
retailer
Saturn systems, an electronic goods manufacturer, sells its LED bulbs to Shockwave Enterprise, which in turn sells those bulbs to final consumers.
conceptual skills
Sharon starts her career as a section leader
human skills
Shelly is a manager in a n event management firm
wholesaler
Spade Archer buys surgical knives, scissors, forceps, needle holders, and retractors from a surgical equipment manufacturer and sells them to local hospitals
Fair labor standards act of 1938
The ___established a minimum wage and overtime pay
product features
The characteristics pf a product that a marketer offers are known as
place marketing
The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government...
100,000
The fixed cost of Perfect Pizzas, a pizza restaurant, is $400,000 per year. The cost of ingredients and chef to make one pizza is $6. If the customers would pay $10 to buy one pizza, Pizza Perfect needs to sell at least ___pizzas to avoid losses.
expectancy theory
The management of McCord Corp
false
The marketing concept has gathered momentum across the country, leading to the marketing era, unfolding over the last decade, which zeros in on long-term relationships
articulate how the company would like the target market to envision a product relative to the competition
The purpose of a positioning statement of a company is to
strategic planning
The senior management of Dramos Films
place marketing
The state government of state of Bompahiam rewards writers who freelance articles about the state tourism.
top management
The___of a firm includes mangers who set the overall direction of the firm, articulating a vision
false
Theory Y managers assume that fear is a motivating factor for workers
product consistency
Wanderboy, a company that manufactures travel bags and luggage
channels of distribution and physical distribution
Which of the following are the elements of distribution strategy
demographics
Which of the following elements is a personal influence on the consumer decision-making process
good accessibility
Which of the following is a characteristic of a well-chosen target market
Both divide markets based on consumer characteristics
Which of the following is a similarity between demographic segmentation and psychographic segmentation?
they are additional goods or services that are attached to the main purchase or actual good
Which of the following is true of augmented products
it is the network of organizations and processes taht links producers to consumers
Which of the following statements best defines a channel of distribution
it adds value by making it easier for customers to posses the goods that they purchase
Which of the following statements is true of ownership utility
some distributors act as both wholesalers and retailers
Which of the following statements is true of the members of a distribution channel
structured interviews
While hiring candidates for the post of clothing
Esther, who has a free hand and authority in her role as project coordinator
Who among the following is likely to enjoy job autonomity
licensing
Zothen, a manufacturer of men's shirts and jackets, has reached an agreement with
integrated marketing communication
____involves using all the media platforms to promote a product
advertising
___is paid, nonpersonal communication, designed to influence a target audience with regard to a product, service, organization, or idea
Customer relationship management
___is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value
cash and carry wholesalers
___service customers who are too small to merit in-person sales calls from wholesaler reps
consumer promotion
__tools include premiums, promotional products, samples, coupons, rebates, and displays.
e-tailing
iTem is a retailer that sells a wide range of merchandise to the public through its website. It is evident that iTem is engaged in