Business communications chapter 14
What are the seven (7) principles of audience analysis the presenter must identify?
1. Audience Benefits 2. Existing Knowledge 3. Concerns 4. Decision Makers 5. Appeals 6. Communicator Style 7. Learning Style
(T/F) Starting a presentation by telling the story of your company is effective at capturing audience attention and providing helpful background.
F
Why is using a story line approach in business presentations effective?
It creates an emotional connection for audience members. It helps audience members better remember the presented information.
View
Mode in which the presentation appears on the screen
What method is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?
PREP
Auditory learners
People who learn best by relying on their sense of hearing.
Visual learners
People who learn best by relying on their sense of sight.
Kinesthetic learners
People who learn best through a hands-on approach; also called tactile learners.
What is a guideline for the effective use of electronic slides in a business presentation?
Show no more than one slide for every minute or two of a presentation.
What statement about audience concerns is true?
Speakers can prepare for audience concerns by considering them beforehand.
What should be verified when reviewing a business presentation?
Supplementary materials are well prepared. The electronic slides have been proofread. Related technology is in working order.
(T/F) In order to design your presentation slides for ease of processing, you should limit the amount of information on any given slide.
T
(T/F) Presentations put a spotlight on speakers, providing them with the opportunity to build credibility.
T
(T/F) When using a story line approach to business presentations, the stories should connect facts with people and their business goals.
T
What criteria are part of the FAIR test?
The presentation is factually correct. Your real motives in making the presentation are accessible.
What describes the effect of good visual aids on a presentation?
They significantly improve the effectiveness of the presentation.
True or false: A fatal error in a business presentation is to present evidence but leave out central positions.
True
True or false: Poorly designed electronic slides can have a negative impact on the effectiveness of business presentations.
True
The review section of a business presentation contains what?
a call to action a brief summary of the key messages
Positioning statement
a statement that summarizes company or brand positioning using this form: to (target segment and need) our (brand) is (concept) that (point of difference)
What is the first step in the AIM planning process? 2
analyzing your audience to make sure you are addressing their needs
When audiences hear stories as part of a business presentation, they
are more likely to act based on what they hear. retain information included in stories.
What are aspects of the AIM planning process?
audience information message
The goal of the review in a business presentation is to
compel audience members to consider taking specific actions.
What is the most critical factor in a successful presentation?
content development
Compared to written proposals, speeches and presentations are better suited to capitalize on ______ appeals.
emotional
What kinds of appeals should be made when giving speeches and presentations?
emotional analytical
The beginning of a presentation is the time when audience members
form an opinion about the speaker.
Audience members typically decide what during the preview of a presentation?
if they will pay attention and listen to the presentation if they think they have something to gain from the presentation if they are willing to act on what they hear
What are applications of the AIM planning process in presentations and speeches?
including supporting points to the key ideas conducting an analysis of the presentation's listeners highlighting topic-related conclusions
PREP method
involves stating your position, providing the reasons, giving an example or providing evidence, and then restating your position
When writing a presentation for clients and customers, you should primarily focus on influencing what two groups?
key decision makers prospects for future business
For your presentation to be effective, you must summarize your ________ and reemphasize them several times.
key takeaway messages
In order to design your slides to facilitate ease of processing,
limit your text to ten words per line.
When giving an internal presentation, you should focus your presentation primarily on
persons who have the ability to put your ideas into action.
When interacting with the audience during a presentation, you need to be able to
reply quickly to questions asked by audience members.
Electronic slides should ______ a business presentation.
serve simply as an aid to
Which action during a speech is most likely to result in your audience judging you as caring?
showing that you are interested in the needs of your audience
Preview
something seen in advance
You should arrange the slides that you use in a business presentation to create a
story line
The first step of the AIM planning process may be difficult for a business presentation because you may not know
the makeup of the audience.
review
to go over
What is the purpose of an overview?
to show how your audience will benefit from the idea you are proposing
What is the first step in the AIM planning process?
understanding the needs of your audience
What are fundamental to any successful presentation?
well-formed content structure
When preparing a speech about a business product, what should you find out about your audience?
what they know about the product the source of their information about the product
True or false: When developing a presentation about a new product, you should spend more time giving information about the product if the audience is unfamiliar with it.
True
You ask your coworker to review your slides for a presentation, and he has trouble recognizing the most important ideas. To fix this, what should you change?
Use bold or italics to highlight key ideas.
Ideally, the focal point of a business presentation should be the
speaker.
