Business Exam 2
what is corporate management?
JBP Inc.'s ____ has determined that the company should retain earnings for the year. this has been approved by the board of directors
if you bill customers for services you perform and give them about 30 days to make the payments, these amounts of money the customers owe are called
accounts receivable
commercial paper usually is issued for...
for short-term financing by large corporations
When were Facebook and Twitter created?
in the past decade
what is Facebook?
number of fans and number of likes are typical measurents
company is committed to provide local products for its particular customer base and strives to deepen customer trust and loyalty by keeping close and regular connection with customers in a quest together understand the customers' needs and desire. they are creating a model for...
relationship marketing
Erica goes to a drugstore and purchases toothpaste. What type of purchase process did Erica most likely use?
routine response behavior
what is the number of followers on Twitter?
the key performance indicator a business may use to determine the success of its social media plan
what is other businesses?
the use of webinars and online informational promotional materials is most often related to businesses selling to
what is time utility?
the utility created by making a product available when customers wish to purchase it
merchandise inventory
the value of goods on hand for sale to customers
(T/F) In order to catch problems before they get out of hand, a business firm should compare its financial performance against various budgets.
true
(T/F) Owners' equity is the dollar value that remains after the total liabilities of a business are subtracted from its total assets.
true
(T/F) a marketing plan is a written document that specifies an organization's resources, objectives and strategy
true
(T/F) examples of product ingredients of the marketing mix include design of the product and trade names, packaging, and warranties.
true
(T/F) managers often compare financial and accounting data with previous accounting period and with competing firms
true
(T/F). Managers often compare financial and accounting data with previous accounting periods and with competing firms
true
a wiki is an online collaborative working space
true
when you suspect that the managers of two departments have been padding their budgets for the last three years, you would...
use zero-base budgeting