Business Exam 2

what is corporate management?

JBP Inc.'s ____ has determined that the company should retain earnings for the year. this has been approved by the board of directors

if you bill customers for services you perform and give them about 30 days to make the payments, these amounts of money the customers owe are called

accounts receivable

commercial paper usually is issued for...

for short-term financing by large corporations

When were Facebook and Twitter created?

in the past decade

what is Facebook?

number of fans and number of likes are typical measurents

company is committed to provide local products for its particular customer base and strives to deepen customer trust and loyalty by keeping close and regular connection with customers in a quest together understand the customers' needs and desire. they are creating a model for...

relationship marketing

Erica goes to a drugstore and purchases toothpaste. What type of purchase process did Erica most likely use?

routine response behavior

what is the number of followers on Twitter?

the key performance indicator a business may use to determine the success of its social media plan

what is other businesses?

the use of webinars and online informational promotional materials is most often related to businesses selling to

what is time utility?

the utility created by making a product available when customers wish to purchase it

merchandise inventory

the value of goods on hand for sale to customers

(T/F) In order to catch problems before they get out of hand, a business firm should compare its financial performance against various budgets.

true

(T/F) Owners' equity is the dollar value that remains after the total liabilities of a business are subtracted from its total assets.

true

(T/F) a marketing plan is a written document that specifies an organization's resources, objectives and strategy

true

(T/F) examples of product ingredients of the marketing mix include design of the product and trade names, packaging, and warranties.

true

(T/F) managers often compare financial and accounting data with previous accounting period and with competing firms

true

(T/F). Managers often compare financial and accounting data with previous accounting periods and with competing firms

true

a wiki is an online collaborative working space

true

when you suspect that the managers of two departments have been padding their budgets for the last three years, you would...

use zero-base budgeting