Ch 10 Pretest
The New York Times introduced which of the following revenue models in 2011? -Paywall -Metered Subscription -Advertising -Walled Garden
Paywall
Which of the following is the largest online movie download distributer? -Netflix -Hulu -iTunes -Google Play
iTunes
What platform of newspaper audience has the higher percent of readers?
Approximately _____ of the Internet population in the US reads magazines online
1/3
All of the following are examples of technology convergence except -Amazon Books Publishing -iPad -Apple TV -Smartphones
Amazon Books Publishing
Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper? -Via search engine -Directly to a newspaper's homepage
Directly to a newspaper homepage
Content convergence describes convergence in the design, production, and ________ of content
Distribution
(T/F) In the wholesale model of e-book distribution, pricing power is with the publisher.
False
(T/F) Millennials are the second generation to be born into the digital revolution of the 20th century
False
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a ________ model
Freemium
Which of the following happened during the period of time during which newspapers used a print-centric business model? -Google launched its search engine -Apple introduced the iPhone -Facebook opened to the public -The adoption of smartphones and tables grew rapidly
Google launched its search engine
Digital magazine and revenues were expected to ________ in 2015
Grow over 20%
Which of the following is NOT a leading factor in changing the TV industry? -Increasing broadband penetration -Development of the mobile platform -Increased popularity of binge watching compared to watching linear TV -Inability to attract customers to traditional products
Inability to attract customers to traditional products
The merge of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms referred to as
Industry convergence
What is the fastest growing segment of media revenues?
Internet media
Which of the following is not a current trend in online content? -Sales of music in digital form produce more revenue than sales of physical units -Readership of newspapers in print form continues to exceed online readership -E-book sales growth slows -Explosive growth of the mobile platform accelerates the transition to digital content
Readership of newspapers in print form continues to exceed online readership
What form of media generates the most revenue?
TV
_________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device
Technological
Which of the following statements about the online newspaper audience is not true? -Online newspaper readership is growing more than 10% a year -The majority of newspaper readers read the news using a combination of the Web, print, and mobile -Over 65% of the Internet users read newspaper content online -Online newspapers reach over 75% of individuals in households earning more than $100,000 a year
The majority of newspaper readers read the news using a combination of the Web, print, and mobile
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as
The release window
(T/F) Smartphones are an example of technological convergence
True
(T/F) The proliferation of mobile device has led to an increase in the total amount of time spent with media
True
(T/F) The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline
True
Which of the following occurs first in the process of content convergence related to books? -Media integration -Media migration -Media transformation -Media maturity
Media Migration
