CH 10 Quiz

Journalists are more likely to identify as a. Democrats than as Republicans b. Republicans than as Democrats c. Republicans than as independents d. libertarians than as Democrats e. libertarians than as Republicans

a. Democrats than as Republicans

While younger voters get _______________ of their news from television, it is _____________ for older voters. a. a relatively small share; a primary source of news b. a relatively small share; completely irrelevant c. about half; a primary source of news d. about half; completely irrelevant e. most; less important as a source of news

a. a relatively small share; a primary source of news

Online fundraising, political blogs, and podcasts all represent a. a threat to traditional media sources b. a brand of politics that will likely fade quickly c. minimally effective changes to politics d. all of the above e. none of the above

a. a threat to traditional media sources

A service like that provided by Google, which searches the Internet but provides little original content, a. considered an aggregator b. is a not-for-profit service that others use to provide their content c. pulls in the bulk of advertising revenue d. both A and B e. both A and C

a. considered an aggregator

Studies of bias in the media have reached a. different conclusions: some found a liberal bias, while others found a conservative bias b. a clear conclusion: there is a liberal bias in the media c. a clear conclusion: there is a conservative bias in the media d. a clear conclusion: there is no bias in the media e. different conclusions: there is an ideological bias but there is no racial bias

a. different conclusions: some found a liberal bias, while others found a conservative bias

A campaign might prefer coverage by the news media to political advertising because news coverage is a. free b. seen as neutral c. more effective in persuading voters d. easier to control e. none of the above

a. free

The principle that an internet service provider (ISP) should treat all Internet traffic equally is a. network neutrality b. web neutrality c. network equality d. not-for-profit networking e. web equality

a. network neutrality

The act of retreating behind a paywall describes a. newspapers charging for online access b. the news industry's efforts to increase advertising revenues c. the news industry's efforts to decrease reporters' salaries d. newspapers seeking unpaid contributions from non-staff reporters e. both C and D

a. newspapers charging for online access

Today, all of the major prime-time television networks are a. owned by media conglomerates b. owned by the government c. operating independently of other forms of media d. going bankrupt due to the Internet e. none of the above

a. owned by media conglomerates

Most news media in the United States are a. private, for-profit corporations b. dependent on their newspaper sales to make a profit c. public and government-subsidized d. small and independently owned e. none of the above

a. private, for-profit corporations

The role of the media in determining what government ought to do is known as a. setting the public agenda b. the media constituency c. priming d. framing e. none of the above

a. setting the public agenda

One thing that helps to diminish ideological bias in journalism is a. that the owners of media have their own biases, often in a different direction than their reporters b. a professional code that dictates objectivity and truth c. hiring journalists from both the right and the left, to balance reporting d. all of the above e. none of the above

b. a professional code that dictates objectivity and truth

Becoming a critical news viewer requires that you a. compare and contrast news from one source b. compare and contrast news from many different sources c. analyze the news from your ideological vantage point d. analyze the news for foreign influences e. compare and contrast the news only from American outlets

b. compare and contrast news from many different sources

The U.S. government has managed to maintain some control over the Internet because a. the Supreme Court hasn't ruled on cases regarding the Internet b. it was the Internet's original sponsor c. it has tended to side with authoritarian countries about the need for net control d. the Internet is not seen as part of the free market e. none of the above

b. it was the Internet's original sponsor

An individual or organization on the Internet that generates original articles is a. a revenue producer b. a content aggregator c. a content provider d. collecting the bulk of advertising revenue e. none of the above

c. a content provider

Television and cable networks have begun to a. self-regulate by reimplementing the principles of the fairness doctrine b. lose viewers back to traditional media like newspapers c. allow opinion-based programs like those found in talk radio d. eliminate opinion journalism from their programming e. none of the above

c. allow opinion-based programs like those found in talk radio

Newspapers online a. sell enough advertising to cover their costs b. cover all of their costs by requiring all viewers to buy a subscription c. lose advertising revenue to services such as Google and Yahoo d. provide content for free to services such as Google and Yahoo e. all of the above are true

c. lose advertising revenue to services such as Google and Yahoo

Fears about the control of the Internet include the fear that a. the United States will give up the control that it has b. authoritarian countries will be able to undermine Internet access in other countries c. the United Nations will take control, giving authoritarian states more power d. all of the above e. none of the above

d. all of the above

Advertisers are important in media because a. media depend on them for revenue, to make a profit b. they can pressure media outlets in which they advertise c. they allow media more flexibility and freedom to report how they choose d. both A and B e. all of the above

d. both A and B

The Internet a. was developed entirely within the private market b. began as a commercial enterprise, but was later controlled by government c. was stolen from the Soviet Union during the Cold War d. descended directly from U.S. Defense Department programs e. none of the above

d. descended directly from U.S. Defense Department programs

The concerns about concentrated media ownership include a. concentration could lead to a decline in the democratic debate b. media owners might steer the debate c. cable news viewers will be lost to newspapers owned by the parent company d. options A and B are true e. all of the above are true

d. options A and B are true

Most __________ have tried carefully to separate opinion pieces from straight news. a. political blogs b. cable news stations c. new media d. traditional media like newspapers e. both C and D

d. traditional media like newspapers