Ch 13 T/F
due to increased...services providers are using bigger sales forces
f
government has no control over service prices charged
f
high contact services are expensive to deliver because they are equipment intenseive
f
in a nonprofit, the direct consumers are called the donor publics and the indirects the client publics
f
intangible cues are used to provide customers with some assurance of service quality
f
selecting a marketing mix is the first step in developing any nonprofit marketing strategy
f
the nonprofit organization does not need to develop a stretegy for each of the marketing mix variables
f
because of service perishability, it is diffficult ot price...that smoothes fluctuations
f
because services are intangible by nature.... downplay the tangibles
f
customers seldom rely on the price-quality associations
f
an advantage of heterogenity is that services can be customized
t
convenient locatiojn is important to distribution of a nonprofit
t
distribution of services is often more direct
t
financial price may or may not be charged for a nonprofit product
t
goods can be defined in terms of their physical attributes, but services cant
t
inseperability also means that customers expect a service to be provided in a certain way by a specific person
t
intangibility of services creates promotion of challenges
t
marketing attempts only to provide a body of knowledge and concepts ot help further an organizations goals
t
most products posses a certain degree of intangibility
t
nonprofit organizations usually have a more diverse group to serve than for-profit organiztions
t
one of hte best ways to bettter understand customer needs & expectations is to ask contact employees
t
personal selling is used to gain acceptance o f a social idea or to solicit donations
t
tangible attributes that can be evaluated prior to pruchase are known as search qualities
t
the marketing mix strategy of a nonprofit should restrict alternatives
t
when a customer takes part.... other customers can affect the outcome of the service
t
