Ch 13 T/F

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

due to increased...services providers are using bigger sales forces

f

government has no control over service prices charged

f

high contact services are expensive to deliver because they are equipment intenseive

f

in a nonprofit, the direct consumers are called the donor publics and the indirects the client publics

f

intangible cues are used to provide customers with some assurance of service quality

f

selecting a marketing mix is the first step in developing any nonprofit marketing strategy

f

the nonprofit organization does not need to develop a stretegy for each of the marketing mix variables

f

because of service perishability, it is diffficult ot price...that smoothes fluctuations

f

because services are intangible by nature.... downplay the tangibles

f

customers seldom rely on the price-quality associations

f

an advantage of heterogenity is that services can be customized

t

convenient locatiojn is important to distribution of a nonprofit

t

distribution of services is often more direct

t

financial price may or may not be charged for a nonprofit product

t

goods can be defined in terms of their physical attributes, but services cant

t

inseperability also means that customers expect a service to be provided in a certain way by a specific person

t

intangibility of services creates promotion of challenges

t

marketing attempts only to provide a body of knowledge and concepts ot help further an organizations goals

t

most products posses a certain degree of intangibility

t

nonprofit organizations usually have a more diverse group to serve than for-profit organiztions

t

one of hte best ways to bettter understand customer needs & expectations is to ask contact employees

t

personal selling is used to gain acceptance o f a social idea or to solicit donations

t

tangible attributes that can be evaluated prior to pruchase are known as search qualities

t

the marketing mix strategy of a nonprofit should restrict alternatives

t

when a customer takes part.... other customers can affect the outcome of the service

t


Kaugnay na mga set ng pag-aaral

NCLEX-PN Safety and Infection Control

View Set

Translational motion, forces, work, energy, and equilibrium in living systems

View Set

Cardiovascular Disease Prevention

View Set

Chapter 8 Multiple Choice Questions - Ex. II

View Set

Biology CEll types and structure/ function

View Set

Programa Master sobre Intervención ABA en Autismo y otros Trastornos del Desarrollo, Promoción 2017-2018

View Set