Ch. 3 Quiz
to exercise social responsibility, many companie are linking thmselves to what type of marketing?
cause-related
________ markets consist of individuals and households that buy goods and services for personal consumptions
consumer
wonders such as smartphones, driverless cars, and antibiotics can be attributed to which marketing environment?
technological
according to the text, which is currently the most dramatic force shaping our world?
technological environment
how does the microenvironment of a company differ from its macro environment?
the microenvironment deals with company, suppliers, marketing intermediaries customer markets competitors, and publics.
which environment shows trends including shortages of certain raw materials, higher pollution levels, and more government intervention?
the natural environment
Which of the following identifies a change in the technological environment that could affect the success of a business?
A company develops a new battery that lasts twice as long as it's predecessor.
of the following, which BEST reflects how the American population has changed over time?
it has become more diverse, better educated and more mobile.
Tina's tunes is a music store that has been selling CD's for 20 years. throughout the last 6 years, sales have continuously declined and profits have almost completely disappeared. the owner of Tina's tunes believes resurgence is likely to happen soon and wants to continue business as usually, what is likely o happen to TIna's tunes.
Tina's tunes is likely to fail because it is ignoring technological environment.
proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. Which of the following does NOT depict a proactive company?
a local restaurant refusing to counter false allegations of salmonella.
which is the current trend in the cultural enviornment?
a rise in technology-enabled communication
americans are mobile people, with about 9 percent of all US residents moving each year. which population trend does this describe?
a shift from rural to metropolitan areas.
a wedding services company changes its marketing strategy to reflect the fcat that mpre LGBTQ marriages are taking place. The company is offering broader rate of ceremonies that cater to this market, which of the following environments must this wedding company analyze?
cultural
the ______ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.
cultural.
which is now the largest generation alive in the united states?
generation Z
the role of a company's marketing intermediaries is to do which of the following?
help the company find, promote, sell, and distribute products
the demographic, economic, natural, technological, political, and cultural forces that affect a company's ability to serve its customers make up which of the following?
macroenvironment
which statement regarding cultural values is true?
marketers have little chance of changing core values.
environmental sustainability means ______.
meeting present needs without compromising the ability of future generations to meet their needs.
the first generation to come of age in a world filled with computers, mobile phones, and online social media, _____ embrace(s) technology as a way of lfie.
millennials
which type of marketing intermediary help the company stock and move goods from their points of origin to their destination.
physical distribution firms
the third purpose of the government regulation is to______.
protect the interest of society against unrestrained business practices
Nguyen's sporting goods is having difficulty obtaining the credit it needs to expand. What should the company do in order to improve its financial situation?
work out a plan with its financial intermediaries.
