Ch 4 Evaluating Messages and/or Images
commercial
advertises or promotes aproduct, event, or service in commerce
top down approach
an official rule which you can attribute to authority; shows authority in making a request
described by Mooney & Evans as ubiquitous; may be used for keeping up with developments in work and career, making sure the train is running on time, following favorite celebrities, or interacting with friends
Carrington
describes a graffiti as vernacular
signs
express symbolic meaning and messages; both a language and medium of communication on its own
regulatory
if it indicates authority and is official or legal prohibitions
infrastructural
if it labels things or directs for the maintenance of a building or any infrastructure group
transgressive
if it violates the conventional semiotics or is in the wrong place
regulatory, infrastructural, commercial, transgressive
kinds of signs
YouTube
language landscape that can be analyzed in its context and features; post-television
YouTube videos
may be recorded by people who have recording gadgets at home which can be decentered
individual voices
ordinary people becoming celebrities and experts
field of linguistics
particularly interested with the use of language in everyday landscape in different contexts
netizens
people who go online; an abstraction of the words Internet and citizen; metaphorically netizens of the virtual world
hierarchy of discourse
some channels and programs being more prestigious than others
television
tends to be filmed and recorded from a studio and is centered
institutional voice
the kind of people producing the content
bottom up discourse
a personal plea or request
memes
a term given to any posts,language, or photo that has an up tale to a social, moral, or political idea that most of the time are funny
graffiti
a transgressive sign; an unsactioned urban text
geosemiotics
the study of the social meaning of the material placement of signs in the world; analyzing the symbolic and contextual meaning of signs
linguistic landscape
the things that you can actually see that do not necessarily need words to express a thought
