Ch 4 Video Case

Behaving ethically means doing more than just not breaking the law. Businesses must also adhere to standards of moral behavior; that is, behavior accepted by society as right versus wrong. These standards are called

ethics

The video lists the six steps that companies can take to improve their ethical behavior. Suppose one of the Cell Phones for Soldiers' volunteers violated the program's ethics code. Since Brittany and Robbie have already adopted an explicit code of conduct and trained all volunteers regarding their expectations for ethical behavior, they must now

enforce the ethics

How can organizations judge how well they are helping others and making social responsibility an integral part of top management's decision-making? One way is through a ___________________, which systematically evaluates an organization's progress toward implementing socially responsible and responsive programs.

social audit

Cell Phones for Soldiers is a nonprofit organization with a long-term commitment to one cause. Suppose that FedEx volunteered to transport all of the program's donated phones for free. Cell Phones for Soldiers would be the beneficiary of FedEx's corporate

social initiative