Ch 5 Quiz
What tends to be the most effective source of information when consumers make a buying decision? A. The Internet B. Advertisements C. Salespeople D. Mass media E. Personal sources
E. Personal sources
When consumers engage in __________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior. A. variety-seeking B. low involvement C. dissonance-reducing D. habitual E. complex
E. complex
Two things can come between the intention to make a purchase and the actual purchase: the first is the attitudes of others and the second is __________. A. lack of information B. permission from others C. too many choices D. poor decision-making skills E. unexpected situational factors
E. unexpected situational factors
Which of the following correctly defines the consumer market? A. Individuals and households that buy goods and services for personal consumption B. Consumers and the businesses who sell to them C. Consumers who spend more than $5,000 yearly on goods and services D. Consumers and the resellers who consumers buy their products from E. Manufacturers, resellers, and consumers
A. Individuals and households that buy goods and services for personal consumption
Which of the following statements is correct regarding the influence of personal factors on buyer behavior? A. The concept of lifestyle is too complex to be of use to marketers. B. Consumers tend to buy brands whose personality matches their own. C. Marketers have found that it is not useful to define target markets in terms of life-cycle stage. D. A person's occupation does not affect the goods they purchase. E. The PRIZM segmentation system primarily classifies households based on their interest in social networks.
B. Consumers tend to buy brands whose personality matches their own.
Which adopter category consists of opinion leaders who adopt new ideas early but carefully? A. Innovators B. Early adopters C. Lagging adopters D. Early mainstream E. Late mainstream
B. Early adopters
Which of the following statements regarding habitual buying behavior is correct? A. In these types of purchases buyers see significant differences between brands. B. In these types of purchases marketers often use price and sales promotion as incentives for purchase C. In these types of purchases buyers carefully weigh their choices. D. In these types of purchases buyers search extensively for information. E. In these types of purchases buyers are highly committed to one brand.
B. In these types of purchases marketers often use price and sales promotion as incentives for purchase
Which of the following correctly identifies the social factors that influence consumer buyer behavior? A. Family, social networks, social class, and subculture B. Small groups, social networks, social class, and subculture C. Small groups, social networks, family, and social roles and status D. Small groups, family, social class, and lifestyle E. Small groups, social networks, family, and social class
C. Small groups, social networks, family, and social roles and status
A purse company's ads feature the cast of a popular reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the cast is a(n) __________. A. social network B. membership group C. reference group D. subculture E. opinion leader
C. reference group
People can be classified into adopter categories. Which two categories are the first to adopt a new product idea? A. Early mainstream and the late mainstream B. Early adopters and lagging adopters C. Innovators and the early mainstream D. Innovators and early adopters E. Early adopters and the early mainstream
D. Innovators and early adopters