Ch 5 Quiz

What tends to be the most effective source of information when consumers make a buying​ decision? A. The Internet B. Advertisements C. Salespeople D. Mass media E. Personal sources

E. Personal sources

When consumers engage in​ __________ buying behavior they go through a learning​ process, so it is most important that marketers understand information gathering and evaluation behavior. A. variety-seeking B. low involvement C. ​dissonance-reducing D. habitual E. complex

E. complex

Two things can come between the intention to make a purchase and the actual​ purchase: the first is the attitudes of others and the second is​ __________. A. lack of information B. permission from others C. too many choices D. poor​ decision-making skills E. unexpected situational factors

E. unexpected situational factors

Which of the following correctly defines the consumer​ market? A. Individuals and households that buy goods and services for personal consumption B. Consumers and the businesses who sell to them C. Consumers who spend more than​ $5,000 yearly on goods and services D. Consumers and the resellers who consumers buy their products from E. Manufacturers, resellers, and consumers

A. Individuals and households that buy goods and services for personal consumption

Which of the following statements is correct regarding the influence of personal factors on buyer​ behavior? A. The concept of lifestyle is too complex to be of use to marketers. B. Consumers tend to buy brands whose personality matches their own. C. Marketers have found that it is not useful to define target markets in terms of​ life-cycle stage. D. A​ person's occupation does not affect the goods they purchase. E. The PRIZM segmentation system primarily classifies households based on their interest in social networks.

B. Consumers tend to buy brands whose personality matches their own.

Which adopter category consists of opinion leaders who adopt new ideas early but​ carefully? A. Innovators B. Early adopters C. Lagging adopters D. Early mainstream E. Late mainstream

B. Early adopters

Which of the following statements regarding habitual buying behavior is correct? A. In these types of purchases buyers see significant differences between brands. B. In these types of purchases marketers often use price and sales promotion as incentives for purchase C. In these types of purchases buyers carefully weigh their choices. D. In these types of purchases buyers search extensively for information. E. In these types of purchases buyers are highly committed to one brand.

B. In these types of purchases marketers often use price and sales promotion as incentives for purchase

Which of the following correctly identifies the social factors that influence consumer buyer​ behavior? A. Family, social​ networks, social​ class, and subculture B. Small​ groups, social​ networks, social​ class, and subculture C. Small groups​, social​ networks, ​family, and social roles and status D. Small groups​, ​family, social​ class, and lifestyle E. Small groups​, social​ networks, ​family, and social class

C. Small groups​, social​ networks, ​family, and social roles and status

A purse​ company's ads feature the cast of a popular reality show. Product sales increase significantly among the fans. From the​ fans' viewpoint, the cast is​ a(n) __________. A. social network B. membership group C. reference group D. subculture E. opinion leader

C. reference group

People can be classified into adopter categories. Which two categories are the first to adopt a new product​ idea? A. Early mainstream and the late mainstream B. Early adopters and lagging adopters C. Innovators and the early mainstream D. Innovators and early adopters E. Early adopters and the early mainstream

D. Innovators and early adopters