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What are the six steps of scientific experimentation in action?

1. Ask lots of questions 2. Carry out background research 3. Develop a hypothesis 4. Test the hypothesis by running experiments 5. Analyze the data 6. Assess the results

What are mock-up prototype?

A mock-up prototype is usually presented as a 2D or 3D model that looks like the finished product but lacks the right functionality. It may be used as a replica of the real product during experimentation.

T/F: Advertising results in the most reliable feedback.

False

T/F: The terms pilots and prototypes are interchangable

False

T/F: A good experiment is a well planned experiment

True

What is Wizard of Oz testing?

______ testing is the entrepreneur working behind the scenes to manually provide the service

Which of the following are requirements of experiments?

a clear purpose, generate reliable results, must be achievable

What is paper testing?

a simple way to outline your vision and to spot any mistakes before the process goes any further, including wireframe (or blueprint), storyboarding, or drawing the product you envision.

What is the storyboard prototype?

an easy form of prototyping that provides a high level-level view of thoughts and ideas arranged in sequence in the form of drawings, sketches, or illustrations

What is the first step in scientific experimentation?

ask lots of questions

How does one stay curious?

connect with other curious people be a curiosity ambassador focus on learning broaden your networks ask "why, what if, and how might we"

What is an important trait of entrepreneurs?

curiosity

What is one of the most important parts of an experiment?

customer engagement

what answers the question "what do people need"?

desirability

_______ are the methods used to prove or disprove the validity of an idea or hypothesis.

experiments

Carrying out background research comes after developing a hypothesis

false

T/F: the best feedback interview questions are yes/no

false

Entrepreneurial experiments are simply smaller-scale versions of analytical experiments; both rely upon data systems analytics

false; big businesses have the resources to fund data systems analytics but small businesses do not

T/F: An interview is a fast and expensive experiment

fasle

What answers the question "can we do it"?

feasibility

What is the interview done after the experiment called?

feedback

A storyboard involving a large piece of white paper using color, arrows, and labels is ______.

gallery sketch

In order to abandon popular assumptions, entrepreneurs need a clear ______.

hypothesis

In what phase of the design-thinking process does experimentation occur?

implementation

What are interviews?

interviews are a fast and inexpensive way to get insights into your idea from your target customers before you begin the experiment

High Fidelity Prototype

is a prototype is a more sophisticated version of a mockup that has enough functionality for users to really interact

What is the problem solution benefit framework? and what questions do you ask with it?

it provides a basic structure for storyboarding you ask: -what is the problem you customer is experiencing -what are you offering as a solution to the problem? -how will your customer benefit from you solution?

what is the version of a new product which allows for maximum collection of validated learning with the least effort?

minimum viable product

A simple way to outline your vision and spot any mistakes before going further is ______

paper testing

Curiosity increases _______

perseverance

What is an early and often crude version of the product called?

prototype

What is an MVP prototype?

prototype is the first functional and working version of your product ready for release to actual customers

The five types of value analyze what?

quantitative data and qualitative data

What is an rapid prototype?

quickly created models used to visualize a product or service. Rapid prototypes could be made out of crude paper models or storyboards.

What is the prototype version that lets the entrepreneur step into the user's shoes?

role-playing

Prototypes come in the form of ______

sketches and basic models

Initial experimentation is designed to ______

support or reject a hypothesis

What methods do large companies use to gather data about their customer?

surveys, direct mail, advertising

T/F: A good tip to build curiosity is to connect with people who are curious

true

T/F: Experiments guide us to which customer opinions to listen to

true

T/F: Walt Disney animators use storyboards to develop ideas?

true

What is buttons to nowhere

when users clock on the feature, nothing happens. it is a good way to measure user interest