CH 9: Marketing with LinkedIn

LinkedIn's article publishing feature is NOT open to:

companies

What does the 4-1 rule state?

for every single piece of self-promotional content posted, share four pieces of content from others

LinkedIn is the world's largest:

professional network

Slideshare (owned by LinkedIn) is the world's largest community for:

sharing presentations

What is the top reason why LinkedIn users follow a company?

they want to stay informed on the industry

T/F: LinkedIn Influencers are selected by invitation only

true

T/F: LinkedIn is considered the most effective platform for B2B lead generation

true

LinkedIn is most used by which age group?

18-29

On average, how many pieces of content do B2B prospects engage with before making a purchase decision?

7

According to a business Insider study, LinkedIn is perceived to be as trustworthy as:

Wall Street Journal and Forbes