Ch.5

Which of the following questions concerning innovation is not relevant?

"When should the product goes to market?"

Which of the following statements is true? -Innovation is the specific function of entrepreneurship. -Innovation is the process by which entrepreneurs consume marketable ideas. -Innovation does not involve change. -Innovation is the government's responsibility.

Innovation is the specific function of entrepreneurship.

The two most important aspects of creativity are

process and people.

People with muddling mind-sets exhibit all of the following habits except

process thinking

All of the following are characteristics of a creative climate except -a large variety of personality types. -an enjoyment in experimenting with new ideas. -restricted communication with outsiders. -a willingness to accept change.

restricted communication with outsiders.

Creativity is most likely to occur when the "climate" is right. What is a characteristic of that climate in the workplace?

trustful management that does not exert strict control over employees

Security hunting is

trying to make the right decision or take the correct action.

Which of the following are sources of innovation?

unexpected occurrences and incongruities

Security hunting means

using probability and stereotypes to minimize risk

Which of the following statements is true? -The right brain is more important in the creative process than the left brain. -The left brain is more important in the creative process than the right brain. -Both sides of the brain are important to the creative process. -Motivation, not the brain is the key to the creative process.

Both sides of the brain are important to the creative process.

Which of the following statements is not true?

Creative ideas never come out of the blue.

Which of the following statements is true? -A good innovator should be a genius. -Innovators rarely work in more than one field. -Innovators are poor workers. -A good innovator uses only the left side of the brain.

Innovators rarely work in more than one field.

Which of the following is not an example of recognizing relationships in creativity?

Introducing Sierra Mist to the market to compete with Sprite

Looking for different or unorthodox relationships among elements and people is one way to develop creativity. How might a person develop this capacity?

by perceiving in a relational mode

Overnight package delivery is illustrative of which source of innovation?

incongruities

In the incubation process, ways of getting away from a problem include

working on something else.

Process needs

exist when and entrepreneur can meet a new source of demand.

A person can develop their own creativity by

seeing new and different relationships in people, objects, and places around them.

Most successful innovations are

simple and focused.

Entrepreneurs sense potential in business problems by asking

what if and why not?

It takes _____ to innovate successfully.

work, not genius,

Which of the following is considered a myth of innovation?

Creativity relies on blue sky ideas.

Which of the following statements is true with regards to creativity? -People's approach will remain the same, but their process will change. -People's process will remain the same, but their approach will change. -People's approach and process will both remain the same. -People's approach and process will both change.

People's process will remain the same, but their approach will change.

Which of the following statements is true? -Successful innovations are clear and focused. -Successful innovations are directed toward unclear applications. -Most successful innovations are detailed and ambiguous. -Successful innovations are profit motivated.

Successful innovations are clear and focused.

Most innovations result from:

a conscious and purposeful search for new opportunities.

Ray Kroc's development of McDonald's would be a good illustration of which form of innovation?

extension

The phase of the creative process when the idea or solution the individual is seeking is discovered is the

idea experience.

A gap or difference between expectations and reality defines

incongruities

Which of the following can help entrepreneurs carry out the evaluation and implementation stage?

increasing energy level

Shifts in consumer tastes and attitudes are an example of

industry and market changes.

Logical and analytical skills are developed in the

left hemisphere of the brain.

The incubation process involves which of the following?

letting the subconscious work

Which of the following terms would not be associated with the right hemisphere of the brain?

linear

One way to develop a creative mind is to

observe other entrepreneurs.

Which of the following is not one of the phases in the creative process? -background or knowledge accumulation -evaluation and implementation -the incubation process -preliminary investigation

preliminary investigation

A potential entrepreneur needs to realize that

principles of innovation can be learned.

Which of the following is not considered a principle of innovation?

Invest in securities.

Which of the following are causes of industry and market changes?

advancements in technology

Retirement centers for older people reflect which source of innovation?

demographic changes

Which of the following mental habits inhibit creativity and innovation?

either/or thinking, stereotyping

Which of the following are keys to understanding opportunity and its development for entrepreneurs?

innovation and creativity

What are the four types of innovation?

invention, extension, synthesis, duplication

People practice the creative search for background knowledge in which of the following ways:

join professional groups and organizations & attend seminars or professional meetings

Successful entrepreneurs are able to identify and implement

those ideas that are workable and that they have the skills to implement.

The four phases in the creative process in order are

background or knowledge accumulation, incubation, idea experience, and evaluation and implementation.

Which of the following is a characteristic of creative people? -bright but not necessarily brilliant -poor image of themselves -rigid and dogmatic -unmotivated by challenging problems

bright but not necessarily brilliant

The combination of existing concepts and factors into a new formulation would define which of the following terms?

synthesis

Which of the following can help speed up the idea process?

taking breaks while working

Relying on abstractions can

limit one's perception of reality.

Which of the following terms would be associated with the left hemisphere of the brain?

abstract

Which of the following is not a type of innovation? -invention -duplication -adaptation -synthesis

adaptation

Which of the following statements is true? -The right brain helps people analyze and verbalize. -The right brain helps people understand analogies and imagine things. -The left brain helps people understand analogies and imagine things. -Right and left brain concepts are meaningless.

The right brain helps people understand analogies and imagine things.

In terms of opportunity trends, what is cocooning?

the desire to shelter oneself from harsh realities

The idea experience phase of creativity is also referred to as

the eureka factor

Which of the following is true? -People are born with creativity and can do nothing to change their level of creativity. -People can learn to be creative. -Creativity has nothing to do with learning. -The creative mind cannot be developed.

People can learn to be creative.