chap 13 and 14

Within each retail establishment of Kmart, external vendors stock and maintain the magazine department of the stores, but do not actually take possession of the product. Which type of wholesaler best describes these vendors?

​Limited-service wholesalers

Which budget-setting method does OXO utilize?

Affordable

By offering free shipping, which of the following retail marketing mix elements is Kmart not focusing on?

Product and services assortment

When Sam Farber started OXO and launched never-before-seen products that were targeted at people with dexterity problems, in which stage of buyer-readiness was his target market?

Awareness

Which type of message appeal does OXO utilize?

Rational

Kmart would be classified best as which type of retailer?

Department store

Which element of the marketing communications mix does OXO most heavily utilize?

Direct marketing

In order to achieve depth of awareness of the OXO brand, which of the following media strategies does the company utilize?

Personal: social media

Which of the following best describes the type of buyer Kmart is trying to reach with its free shipping?

The omni-channel buyer

Which of the following is least likely to be a competitor of Kmart?

The​ omni-channel buyer