chap 13 and 14
Within each retail establishment of Kmart, external vendors stock and maintain the magazine department of the stores, but do not actually take possession of the product. Which type of wholesaler best describes these vendors?
Limited-service wholesalers
Which budget-setting method does OXO utilize?
Affordable
By offering free shipping, which of the following retail marketing mix elements is Kmart not focusing on?
Product and services assortment
When Sam Farber started OXO and launched never-before-seen products that were targeted at people with dexterity problems, in which stage of buyer-readiness was his target market?
Awareness
Which type of message appeal does OXO utilize?
Rational
Kmart would be classified best as which type of retailer?
Department store
Which element of the marketing communications mix does OXO most heavily utilize?
Direct marketing
In order to achieve depth of awareness of the OXO brand, which of the following media strategies does the company utilize?
Personal: social media
Which of the following best describes the type of buyer Kmart is trying to reach with its free shipping?
The omni-channel buyer
Which of the following is least likely to be a competitor of Kmart?
The omni-channel buyer
