Chapter 1

in 2014, there were an estimated ____ internet hosts.

1 billion

in 2014, roughly _____ million people in the US accessed the internet via tablets

147

When was the beginning of Ecommerce?

1995

in 2014, the world's online population was estimated to be around

2.8 billion

retail chains account for ____% of online retail firm revenues.

35

the size of the b2b market in 2014 was estimated to be around

5.7 trillion

_____ is the top online retailer ranked by online sales

Amazon

Which one grew more? B2C or B2B

B2B

What is friction free commerce?

Lowered search costs, disintermediation, price transparency, elimination of unfair competitive advantage

Precursors of ecommerce include baxter healthcare, electronic data interchange, and french minitel.

True

What is the top selling online retail category?

computers/electronics

What is a characterisitc of ecommerce during the invention period?

disintermediation

What type of content began to develop as a source of revenue in ecommerce?

entertainment

A fast follower advantage was a vision of ecommerce expressed during the early years.

false

Cloud computing enables the creation of Big data

false

Ecommerce and ebusiness are the same.

false

Information asymmetry is a unique feature of ecommerce technology

false

Integrated online and offline companies will experience less growth than purely online companies.

false

Small, untraditional companies will play the dominant role in Ecommerce, consolidating audiences.

false

Users still spend less time using apps than they do using desktops or mobile web sites.

false

a perfect competitive market is highly regulated

false

growth rates for retail ecommerce are higher in the US than in China

false

in ecommerce today, the market middlemen disappeared

false

overall transaction costs have dropped dramatically

false

price discovery refers to the ability of merchants to segment the market into groups willing to pay different prices.

false

small businesses and entrepreneurs are hampered by the rising cost of market entry cause by increased presence of industry giants

false

social ecommerce is the largest type of ecommerce

false

the early years of ecommerce were driven by an emphasis on exploiting traditional distribution channels.

false

the emergence of mobile, social, and local ecommerce occurred during the consolidation period of ecommerce.

false

the future of ecommerce is likely to include a decrease in government regulation both in the US and worldwide

false

the refusal of online retailers to accept taxatio of internet sales is a major social trend in ecommerce in 2014-2015

false

the term ebusiness refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.

false

the web is a worldwide network of computer networks.

false

the web is the technology upon which the internet is based

false

What enables two way communication between a consumer and merchant in the context of ecommerce?

interactivity

which type of ecommerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

mobile ecommerce

How do you measure internet growth?

number of internet hosts with domain names

What feature of ecommerce technology enables merchants to market and sell complex goods and services to consumers via marketing messages that can integrate video, audio, and text?

richness

WHat is a feature of ecommerce technology that allows users to participate in the creation of online content?

social technology

above all, ecommerce is a ____driven phenomenon.

technology

What is a transaction cost?

the cost of participating in a market

Ecommerce can be defined as

the use of internet, the wbe, and mobile apps to transact business

What is the most popular internet service?

the web

Business to consumer ecommerce in the United states has grown at double digit rates between 2010 and 2014.

true

E-commerce is the fastest growing commerce in America.

true

Interactivity, social technology, and richness are examples of the unique features of ecommerce technology.

true

Retail ecommerce in the United states is expected to continue growing at double-digit growth rates in 2014-2015.

true

Unfair competitive advantages occur when one comptitor has an advanatge other cannot purchase.

true

a characteristic of the consolidation phase of ecommerce is brand extension and strengthening becomes more important that creating new brands.

true

a characteristic of the reinvention phase of ecommerce is the expansion of ecommerce to include services as well as goods.

true

copyright infringement, spam, and scams are issues facing pinterest.

true

cost transparency refers to the ability of consumers to discoer the actual costs merchants pay for products.

true

during the invention period, maintaining a basic, static web site depicting the firm's brand was a basic web policy of large firms.

true

overall revenues from ecommerce will grow at an annualized rate of about 13% a year through 2018

true

personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

true

the French minitel ws the first truly large scale digitally enabled transaction system in the B2C arena.

true

the early years of ecommerce were a technological success, but a mixed business success.

true

the fact that ecommerce is conducted on the basis of universal standards reduces search costs for consumers

true

the internet has shown extraordinary growth patterns compared to other electronic technologies of the past

true

the internet provides a unique many to many model of mass communication.

true

the larger the audience reached, the less rich the message

true

the online marketplace is characterized by persistent price dispersion.

true

the reinvention period of ecommerce is as much as a sociological phenomenon as it is a technological or business phenomenon

true

the virtual/web only merchants have the highest share of retail online share

true

ubiquity enhances customer convenience.

true

Which features of ecommerce technology is related to the concept of network externalities?

universal standards

What is ecommerce?

use of internet and web to transact business

The mobile platform enables access to the internet via

wireless networks or cell phone services

Define internet

worldwide network of computer networks built on common standards