Chapter 1
in 2014, there were an estimated ____ internet hosts.
1 billion
in 2014, roughly _____ million people in the US accessed the internet via tablets
147
When was the beginning of Ecommerce?
1995
in 2014, the world's online population was estimated to be around
2.8 billion
retail chains account for ____% of online retail firm revenues.
35
the size of the b2b market in 2014 was estimated to be around
5.7 trillion
_____ is the top online retailer ranked by online sales
Amazon
Which one grew more? B2C or B2B
B2B
What is friction free commerce?
Lowered search costs, disintermediation, price transparency, elimination of unfair competitive advantage
Precursors of ecommerce include baxter healthcare, electronic data interchange, and french minitel.
True
What is the top selling online retail category?
computers/electronics
What is a characterisitc of ecommerce during the invention period?
disintermediation
What type of content began to develop as a source of revenue in ecommerce?
entertainment
A fast follower advantage was a vision of ecommerce expressed during the early years.
false
Cloud computing enables the creation of Big data
false
Ecommerce and ebusiness are the same.
false
Information asymmetry is a unique feature of ecommerce technology
false
Integrated online and offline companies will experience less growth than purely online companies.
false
Small, untraditional companies will play the dominant role in Ecommerce, consolidating audiences.
false
Users still spend less time using apps than they do using desktops or mobile web sites.
false
a perfect competitive market is highly regulated
false
growth rates for retail ecommerce are higher in the US than in China
false
in ecommerce today, the market middlemen disappeared
false
overall transaction costs have dropped dramatically
false
price discovery refers to the ability of merchants to segment the market into groups willing to pay different prices.
false
small businesses and entrepreneurs are hampered by the rising cost of market entry cause by increased presence of industry giants
false
social ecommerce is the largest type of ecommerce
false
the early years of ecommerce were driven by an emphasis on exploiting traditional distribution channels.
false
the emergence of mobile, social, and local ecommerce occurred during the consolidation period of ecommerce.
false
the future of ecommerce is likely to include a decrease in government regulation both in the US and worldwide
false
the refusal of online retailers to accept taxatio of internet sales is a major social trend in ecommerce in 2014-2015
false
the term ebusiness refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.
false
the web is a worldwide network of computer networks.
false
the web is the technology upon which the internet is based
false
What enables two way communication between a consumer and merchant in the context of ecommerce?
interactivity
which type of ecommerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile ecommerce
How do you measure internet growth?
number of internet hosts with domain names
What feature of ecommerce technology enables merchants to market and sell complex goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
WHat is a feature of ecommerce technology that allows users to participate in the creation of online content?
social technology
above all, ecommerce is a ____driven phenomenon.
technology
What is a transaction cost?
the cost of participating in a market
Ecommerce can be defined as
the use of internet, the wbe, and mobile apps to transact business
What is the most popular internet service?
the web
Business to consumer ecommerce in the United states has grown at double digit rates between 2010 and 2014.
true
E-commerce is the fastest growing commerce in America.
true
Interactivity, social technology, and richness are examples of the unique features of ecommerce technology.
true
Retail ecommerce in the United states is expected to continue growing at double-digit growth rates in 2014-2015.
true
Unfair competitive advantages occur when one comptitor has an advanatge other cannot purchase.
true
a characteristic of the consolidation phase of ecommerce is brand extension and strengthening becomes more important that creating new brands.
true
a characteristic of the reinvention phase of ecommerce is the expansion of ecommerce to include services as well as goods.
true
copyright infringement, spam, and scams are issues facing pinterest.
true
cost transparency refers to the ability of consumers to discoer the actual costs merchants pay for products.
true
during the invention period, maintaining a basic, static web site depicting the firm's brand was a basic web policy of large firms.
true
overall revenues from ecommerce will grow at an annualized rate of about 13% a year through 2018
true
personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.
true
the French minitel ws the first truly large scale digitally enabled transaction system in the B2C arena.
true
the early years of ecommerce were a technological success, but a mixed business success.
true
the fact that ecommerce is conducted on the basis of universal standards reduces search costs for consumers
true
the internet has shown extraordinary growth patterns compared to other electronic technologies of the past
true
the internet provides a unique many to many model of mass communication.
true
the larger the audience reached, the less rich the message
true
the online marketplace is characterized by persistent price dispersion.
true
the reinvention period of ecommerce is as much as a sociological phenomenon as it is a technological or business phenomenon
true
the virtual/web only merchants have the highest share of retail online share
true
ubiquity enhances customer convenience.
true
Which features of ecommerce technology is related to the concept of network externalities?
universal standards
What is ecommerce?
use of internet and web to transact business
The mobile platform enables access to the internet via
wireless networks or cell phone services
Define internet
worldwide network of computer networks built on common standards