Chapter 1 E-commerce

why study e-commerce?

- Understand opportunities and risks - Analyze e-commerce ideas, models, issues

E-commerce technologies provide 8 unique features that have impacted the conduct of business.

1-Ubiquity: Available everywhere, at all times. 2-Global reach Transactions cross cultural and national boundaries. 3-Universal standards: Standards that are shared by all nations around the world. 4-Information richness Refers to the complexity and content of a message. 5-Interactivity Interactivity allows an online merchant to engage a consumer in ways similar to a face-to-face experience. 6-Information density the total amount and quality of information available to all market participants, consumers and merchants alike. 7-Personalization/customization personalization: merchants can target their marketing messages to specific individuals by interests, and past purchases. customization—changing the delivered product or service based on a user's preferences or prior behavior. 8-Social technology much more social by allowing users to create and share content with a worldwide community.

The growth of social e-commerce is being driven by a number of factors, including

1-social sign-on 2-network notification 3-social search

E-business

Digital enabling of transactions and processes within a firm, involving information systems under firm's control

The Difference Between E-commerce and E-business

E-commerce primarily involves transactions that cross firm boundaries. E-business primarily involves the application of digital technologies to business processes within the firm.

Understanding E-commerce: Organizing Themes

Technology: Development and mastery of digital computing and communications technology Business: New technologies present businesses with new ways of organizing production and transacting business Society: Intellectual property, individual privacy, public welfare policy

E-Commerce Definition

Use of Internet to transact business. Digitally enabled commercial transactions between and among organizations and individuals

Local E-commerce

form of e-commerce that is focused on engaging the consumer based on his or her current geographic location

Social e-commerce

is e-commerce that is enabled by social networks and online social relationships.

Types of E-commerce

• Business-to-Consumer (B2C) • Business-to-Business (B2B) • Consumer-to-Consumer (C2C) • Mobile e-commerce (M-commerce) • Social e-commerce • Local e-commerce

The major academic disciplines contributing to e-commerce

• Technical -Computer science, management science, information systems • Behavioral -Information systems research, economics, marketing, management, finance/accounting, sociology

Major Trends in E-commerce

•Business trends include: -All forms of e-commerce show very strong growth •Technology trends include: -Mobile platform has made mobile e-commerce reality •Societal trends include: -Increased online social interaction and sharing