Chapter 1 Jour 101 Midterm

Jamal is reading a novel by stieg Larson, He is engaging in which of the following types of communications?

Mass Communication

The ___ model of mass communication looks at how media messages are used to

Publicity

News is most likely to break on

Social Media

Facebook.com is a part of a growing type of online media known as which of the following

Social networking

A newspaper runs stories that suggest that most people in the country support raising taxes tend to keep quiet because they think their neighbors all support which of the following?

Spiral of silence

Which communication technology was first experimented with in the 1960s and 1970s

Computer networks

An audience member's skills at decoding the meaning of menacing music in a horror movie

Emotional

A message sent to the media must be ___ before it can be tansmitted

Encoded

Interpersonal communication is communication that you do with two or more people

False

T/F According to media scholar James potter, media messages have consistent meanings to all receivers

False

T/F Intrapersonal communication is communication that you do with two or more people

False

T/F Media Companies Welcome new technology because it gives them new ways to sell their cars

False

T/F When the cast of the popular tv show glee performed a version of the musical The rocky, producers revived extensive cristism maintaining all the gay themes

False

An email that you send to your mother telling her you could really use some homed cookies would be called which of the following types of communication?

Interpersonal

A face to face conversation that jasmine has with Christina would be called which of the following

Interpersonal communication

Luis has just woken up. he debates within his own head whether he would rather sleep or attend class. What type of communication is this?

Intrapersonal

___ is a mass communication channel

The World Wide Web

The ___ model of mass communication looks at the process of mass communication by considering each of the message is sent and received

Transmission

T/ F Consumers with low levels of media literacy assume the media have large, obvious, and generally negative on the public at large

True

T/F Different media channels can give messages different meanings

True

T/F Group communication involves an unequal number of senders and receivers

True

T/F Media scholar Neil Postman argues that a major effect of television is that it tens serious subjects into entertainment

True

T/F The SMCR model is also known as the transmission model

True

T/F The telegraph was the first electronic form of communication

True

In television news broadcast, the receiver would be which of the following

a family having dinner with the television news program is on

An audience member's skills at decoding the artistic success of a new novel involves the ___ dimensions of media literacy

aesthetic

What was the first medium to allow ideas to easily move beyond the place where they were

books

A message being sent through the media must be ___ before it can be transmitted

encoded

The journalistic value of ___ represents the suspicion journalist often have of extreme

moderatism

Mass communication is an example of which type of one on many communications?

one sender to many workers