Chapter 1 Jour 101 Midterm
Jamal is reading a novel by stieg Larson, He is engaging in which of the following types of communications?
Mass Communication
The ___ model of mass communication looks at how media messages are used to
Publicity
News is most likely to break on
Social Media
Facebook.com is a part of a growing type of online media known as which of the following
Social networking
A newspaper runs stories that suggest that most people in the country support raising taxes tend to keep quiet because they think their neighbors all support which of the following?
Spiral of silence
Which communication technology was first experimented with in the 1960s and 1970s
Computer networks
An audience member's skills at decoding the meaning of menacing music in a horror movie
Emotional
A message sent to the media must be ___ before it can be tansmitted
Encoded
Interpersonal communication is communication that you do with two or more people
False
T/F According to media scholar James potter, media messages have consistent meanings to all receivers
False
T/F Intrapersonal communication is communication that you do with two or more people
False
T/F Media Companies Welcome new technology because it gives them new ways to sell their cars
False
T/F When the cast of the popular tv show glee performed a version of the musical The rocky, producers revived extensive cristism maintaining all the gay themes
False
An email that you send to your mother telling her you could really use some homed cookies would be called which of the following types of communication?
Interpersonal
A face to face conversation that jasmine has with Christina would be called which of the following
Interpersonal communication
Luis has just woken up. he debates within his own head whether he would rather sleep or attend class. What type of communication is this?
Intrapersonal
___ is a mass communication channel
The World Wide Web
The ___ model of mass communication looks at the process of mass communication by considering each of the message is sent and received
Transmission
T/ F Consumers with low levels of media literacy assume the media have large, obvious, and generally negative on the public at large
True
T/F Different media channels can give messages different meanings
True
T/F Group communication involves an unequal number of senders and receivers
True
T/F Media scholar Neil Postman argues that a major effect of television is that it tens serious subjects into entertainment
True
T/F The SMCR model is also known as the transmission model
True
T/F The telegraph was the first electronic form of communication
True
In television news broadcast, the receiver would be which of the following
a family having dinner with the television news program is on
An audience member's skills at decoding the artistic success of a new novel involves the ___ dimensions of media literacy
aesthetic
What was the first medium to allow ideas to easily move beyond the place where they were
books
A message being sent through the media must be ___ before it can be transmitted
encoded
The journalistic value of ___ represents the suspicion journalist often have of extreme
moderatism
Mass communication is an example of which type of one on many communications?
one sender to many workers