Chapter 1 Quiz - Introduction to Marketing - Vincennes University - Professor Murphy's Course
Marketing offerings are limited to physical products.
False.
When backed by buying power, wants become needs.
False.
Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________.
Consumers existing wants.
Marketing, more than any other business function, deals with __________.
Customers
Abel now has the buying power to purchase the computer that he wanted to buy six months ago. Abel's want has most likely become a ________.
Demand.
________ is the act of obtaining a desired object from someone by offering something in return.
Exchange.
The Walt Disney World Resort doesn't just offer amusement park rides, it uses its famed Disney magic to create carefully orchestrated __________.
Experiences.
To market the cause of suicide prevention, rapper Logic worked with the National Suicide Prevent Lifeline (NSPL) to create a video embedded with his song "1-800-273-8255," the NSPL phone number. This is an example of a marketing offering for a(n) ________
Idea.
Consumers' needs and wants are fulfilled through ________.
Marketing Offerings.
Today, marketing must not be understood in the old sense of _________.
Telling and selling
A market is a segment of potential consumers who share a common need or want.
True.
A brand's value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs.
True.
Market offerings include entities such as people, places, information, and ideas.
True.
Marketing is managing profitable customer relationships.
True.
________ are the form human needs take as they are shaped by culture and individual personality.
Wants
