Chapter 1 Quiz - Introduction to Marketing - Vincennes University - Professor Murphy's Course

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Marketing offerings are limited to physical products.

False.

When backed by buying​ power, wants become needs.

False.

Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on​ ________.

Consumers existing wants.

Marketing, more than any other business​ function, deals with​ __________.

Customers

Abel now has the buying power to purchase the computer that he wanted to buy six months ago.​ Abel's want has most likely become a​ ________.

Demand.

​________ is the act of obtaining a desired object from someone by offering something in return.

Exchange.

The Walt Disney World Resort​ doesn't just offer amusement park​ rides, it uses its famed Disney magic to create carefully orchestrated​ __________.

Experiences.

To market the cause of suicide​ prevention, rapper Logic worked with the National Suicide Prevent Lifeline​ (NSPL) to create a video embedded with his song​ "1-800-273-8255," the NSPL phone number. This is an example of a marketing offering for​ a(n) ________

Idea.

Consumers' needs and wants are fulfilled through​ ________.

Marketing Offerings.

Today, marketing must not be understood in the old sense of _________.

Telling and selling

A market is a segment of potential consumers who share a common need or want.

True.

A​ brand's value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs.

True.

Market offerings include entities such as​ people, places,​ information, and ideas.

True.

Marketing is managing profitable customer relationships.

True.

________ are the form human needs take as they are shaped by culture and individual personality.

Wants


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