Chapter 10

_______________ can occur when an agency represents a free-agent basketball player as well as several NBA teams.

A conflict of interest

A psychology degree is preferable for those entering careers in sport management and marketing agencies.

False

Solicitation involves becoming a smaller organization by reducing personnel or departments.

False

A full-service agency performs strategic planning, sponsorship solicitation, marketing activation, and event management tasks.

True

Specialty agencies specialize in a specific type of service or a specific stakeholder clientele.

True

The first sport management and marketing agencies were formed primarily to represent athletes in contract negotiations and to seek endorsements and other revenue streams for these athletes.

True

Which of the following have grown as corporate sport sponsorship continues to grow in popularity?

a and c

Which of the following functions involves tournament operations, hospitality and entertainment, fan engagement, sponsorship and ticket sales, and public relations?

event management and marketing

Which of the following sport management and marketing agency functions is undertaken for all four main client groups (i.e., talent, properties, corporate brands, media companies)?

strategic planning

Sport management and marketing agencies perform functions for industry stakeholder groups defined as

talent, properties, corporate brands, media companies