Chapter 10
_______________ can occur when an agency represents a free-agent basketball player as well as several NBA teams.
A conflict of interest
A psychology degree is preferable for those entering careers in sport management and marketing agencies.
False
Solicitation involves becoming a smaller organization by reducing personnel or departments.
False
A full-service agency performs strategic planning, sponsorship solicitation, marketing activation, and event management tasks.
True
Specialty agencies specialize in a specific type of service or a specific stakeholder clientele.
True
The first sport management and marketing agencies were formed primarily to represent athletes in contract negotiations and to seek endorsements and other revenue streams for these athletes.
True
Which of the following have grown as corporate sport sponsorship continues to grow in popularity?
a and c
Which of the following functions involves tournament operations, hospitality and entertainment, fan engagement, sponsorship and ticket sales, and public relations?
event management and marketing
Which of the following sport management and marketing agency functions is undertaken for all four main client groups (i.e., talent, properties, corporate brands, media companies)?
strategic planning
Sport management and marketing agencies perform functions for industry stakeholder groups defined as
talent, properties, corporate brands, media companies