Chapter 10 CIS HW
________ targeting techniques increase the effectiveness of banners, rich media, and video ads.
Behavioral
Barnes and Noble is an example of a(n) ______ electronic commerce
business-to-consumer
The fastest growing form of retail trade in the United States, Europe, and Asia is ________.
e-commerce
If a Web site changes its prices based on the demand characteristics (e.g., concert tickets), this would be an example of ________.
dynamic pricing
According to the E-Commerce Presence Map, activities including newsletters are a(n) ________ type of presence.
A(n) ________ is an Internet business model that sells products directly to consumers or to individual businesses.
e-tailer
________ is another name for e-hubs.
net marketplaces
________ enables the computer-to-computer exchange between two organizations of standard transactions such asinvoices, shipment schedules, or purchase orders.
EDI (electronic data interchange)
The fastest growing type of B2C e-commerce is ________.
Mobile
Which of the following options is NOT a unique feature of e-commerce technology?
Our geographic boundaries now determine our network experience.
According to your text, Elemica's Web site for buying and selling chemicals is an example of ________ electronic commerce.
business to business
A(n) ________ is an Internet business model that provides an online meeting place where people with similar interests can communicate and share information.
community provider
Buying a silver coin from an individual on eBay is an example of ________ electronic commerce.
consumer-to-consumer
A(n) ________ is an Internet business model in which information content is sold and distributed.
content provider
iTunes has dramatically ________ illegal music downloads.
decreased
Downloading a movie from the Internet is an example of ________.
digital good
The global positioning system (GPS) enables ________ -based services for consumers via their smartphones.
location
a broad term to describe extending a marketplace beyond traditional boundaries is called
marketspace
According to the E-Commerce Presence Map, activities such as education and branding are considered a(n) ________ type of presence.
offline media
A(n) ________ is an Internet business model that provides an initial point of entry to the web along with specialized content and other services.
portal
The primary benefit of disintermediation to the consumer is ________.
removing layers and reducing costs
The ________ of the web makes it possible to deliver messages with text, audio, and video simultaneously to large numbers of people.
richness
According to the E-Commerce Presence Map, activities such as conversation and engagement are considered a(n) ________ type of presence.
social media
E-commerce has become more ________.
social, mobile, local
