Chapter 10 CIS HW

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​________ targeting techniques increase the effectiveness of​ banners, rich​ media, and video ads.

Behavioral

Barnes and Noble is an example of a(n) ______ electronic commerce

business-to-consumer

The fastest growing form of retail trade in the United​ States, Europe, and Asia is​ ________.

e-commerce

If a Web site changes its prices based on the demand characteristics​ (e.g., concert​ tickets), this would be an example of​ ________.

dynamic pricing

According to the​ E-Commerce Presence​ Map, activities including newsletters are​ a(n) ________ type of presence.

e-mail

​A(n) ________ is an Internet business model that sells products directly to consumers or to individual businesses.

e-tailer

​________ is another name for​ e-hubs.

net marketplaces

​________ enables the​ computer-to-computer exchange between two organizations of standard transactions such as​invoices, shipment​ schedules, or purchase orders.

EDI (electronic data interchange)

The fastest growing type of B2C​ e-commerce is​ ________.

Mobile

Which of the following options is NOT a unique feature of​ e-commerce technology?

Our geographic boundaries now determine our network experience.

According to your​ text, Elemica's Web site for buying and selling chemicals is an example of​ ________ electronic commerce.

business to business

​A(n) ________ is an Internet business model that provides an online meeting place where people with similar interests can communicate and share information.

community provider

Buying a silver coin from an individual on eBay is an example of​ ________ electronic commerce.

consumer-to-consumer

​A(n) ________ is an Internet business model in which information content is sold and distributed.

content provider

iTunes has dramatically​ ________ illegal music downloads.

decreased

Downloading a movie from the Internet is an example of​ ________.

digital good

The global positioning system​ (GPS) enables​ ________ -based services for consumers via their smartphones.

location

a broad term to describe extending a marketplace beyond traditional boundaries is called

marketspace

According to the​ E-Commerce Presence​ Map, activities such as education and branding are considered​ a(n) ________ type of presence.

offline media

​A(n) ________ is an Internet business model that provides an initial point of entry to the web along with specialized content and other services.

portal

The primary benefit of disintermediation to the consumer is​ ________.

removing layers and reducing costs

The​ ________ of the web makes it possible to deliver messages with​ text, audio, and video simultaneously to large numbers of people.

richness

According to the​ E-Commerce Presence​ Map, activities such as conversation and engagement are considered​ a(n) ________ type of presence.

social media

E-commerce has become more​ ________.

social, mobile, local


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